Episode #14 – Copywriting That Speaks To The Heart With Nikki Groom

Copywriting is more than just writing, it digs deep into emotions & motivations and this interview with Nikki Groom digs deep too into not just copywriting, but also your why, the dreaded about page, rebranding, burnout & underpricing.

Nikki Groom is an ink slinger, writing for women entrepreneurs all over the globe, helping them to articulate what they do in a way that makes the world sit up and take notice. Her motto is Being who you are + doing things your way = being impossible to ignore. With a motto like that she is a woman after my own heart.

In this episode we’ll cover:

• What copywriting is exactly & the mistakes most people make
• What is your mission and why does that matter?
• That it’s totally okay not to cater to everyone
• How exactly to inject more of yourself into your copy
• What is your why and why does that matter?
• How to write a rockin’ about page
• Why Nikki rebranded from Nikki Groom to The F Factor
• How Nikki burned out and what it had to do with her pricing
• Why Nikki decided to double her prices and what happened
• It is your business – you are in control
• 4 key questions to ask yourself in order to improve your writing

Resources & Links mentioned in this episode include:

The Inner Circle
Prairie Star Photography’s amazing About Page demonstrating her Why
What Is Your Why?
Nikki’s post on burning out
Changing from Nikki Groom to The F Factor
Why & How Nikki Doubled Her Prices
Danielle LaPorte
Lewis Howes
Erika Napoletano
The Power Of Being Unpopular
Alexandra Franzen
Kendrick Shope
Get Nikki’s ebook covering the 4 Questions for free when you sign up via the form on this page
My report that shows you how I schedule my social media posts in just 30 minutes per week

More from Nikki

Website: www.nikkigroom.com
Twitter:  www.twitter.com/nikkigroom
Facebook: www.facebook.com/TheFFactor1

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