Episode 41: What Every Wedding Professional Needs To Know About Gay Weddings
Many wedding professionals have questions about working with same-sex couples to I’ve brought in the leading expert on the topic to help you get up to speed on what you need to know about working with same-sex couples.
Bernadette Smith is founder and president of 14 Stories and the Gay Wedding Institute, and award-winning author of three books, including The Business of Gay Weddings: A Guide for Wedding Professionals. 14 Stories, the nation’s leading same-sex wedding planning company, has produced hundreds of gay and lesbian weddings with couples from just about every state and around the world.
Bernadette’s expertise has been sought after by the Today Show, National Public Radio, the BBC, the New York Times, the Washington Post, CNN, Travel and Leisure among others.
In this episode we’ll cover:
- The financial impact of same-sex weddings
- How to make sure you’re positioning yourself as trustworthy for same-sex couples
- How the language you use on your website, contracts, contact form & FAQs can turn a same-sex couple away
- Why your marketing should shift from exclusive to inclusive & how to do that
- Why assuming your regular vendors will be supportive can create problems
- How you can be an advocate for your couples
- How you can attract same-sex couples even if you’ve never done a same-sex wedding before
- Why you should focus on being yourself & not trying so hard
- How to remain non-judgemental & flexible
- Where same-sex couples find their vendors
- Why you need to keep in mind that there are no rules and how that can be exciting & fun
Resources & Links mentioned in this episode include:
The Inner Circle
LGBT Wedding Data
The $10 Billion That Same-Sex Weddings Brings To The Industry
Glossary of Terms Related to Same-Sex Weddings
14 Stories
Gay Wedding Institute Certificate Program
More from Bernadette:
Website: www.gayweddinginstitute.com & www.14stories.com
Twitter: @gaywedding & @14stories
Facebook: www.facebook.com/bernadettesmith & www.facebook.com/14stories
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