Episode 55: Visual Marketing For Wedding Businesses with Donna Moritz

If you’ve ever been on Pinterest or Instagram you know that visuals are huge when it comes to social media marketing. Today my guest is going to give you a lesson in why visual marketing matters and how you can make it work for you even if you don’t think you can create images. Don’t worry – it’s easier than you think!

Donna Moritz is the founder of Socially Sorted – she is a social media strategist and visual marketing specialist based in Queensland, Australia. She is passionate about word of mouth marketing and content strategy and loves visual social media. She helps people like you learn how to use visual social media and content strategy to get results in your business.

In this episode we’ll cover:

• What visual marketing is and why it matters so much right now
• Where you should be using images
• The different types of images Donna recommends business owners use
• What makes a great shareable image
• Tools you can use to make image creation much easier
• How your images can be your “little soldiers” that go out there and market for you
• The types of images that work best on different platforms like Pinterest and Instagram
• Common mistakes people make with visual marketing
• Where to find images to use in your visual marketing
• How to see what’s being shared from your site (Go to pinterest.com/source/enteryourdomainhere.com)
• How to get started with visual marketing even if you’ve never created an image before in your life

Link & Resources mentioned in this episode:

Slideshare
Shutterstock
Bigstock Photo
iStockphoto
Pixabay
Canva Design School
Canva
Picmonkey
Wordswag
Over app
Hyperlapse
Videohance
Screenflow
Camtasia
Clipping Magic
Using Facebook Video to get more engagement
How to determine what size image you need to create
Getting started with visual content if you don’t know where to start
Donna’s free video series – Create Traffic Driving Images
Donna’s free visual content Facebook group – Visual Content Creators

More from Donna:

Website: www.sociallysorted.com.au
Twitter: @sociallysorted
Facebook: www.facebook.com/sociallysorted
Pinterest: www.pinterest.com/sociallysorted
Instagram: www.instagram.com/donnamoritz

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