Episode 64: The Smarter Side of Beautiful Businesses with Jess Levin of Carats & Cake
Wedding businesses involve a lot of creativity and beauty, but there is also the smart & strategic business side. Today’s podcast is all about that smart & strategic side and how you can utilize the veritable smorgasbord of online resources you have to choose from wisely.
Jess Levin is the Founder & CEO of Carats & Cake, the premier digital resource for luxury wedding vendors. A native of Laguna Beach, CA Jess attended the University of Pennsylvania before heading to New York to work in Venture Capital at Burch Creative Capital, where she helped manage investments and brand development for a portfolio that includes C. Wonder and Tory Burch, LLC.
After nearly three years identifying aspirational consumer-centric opportunities and strategies, Jess departed as an associate to pursue her MBA at NYU’s Stern School of Business. While studying finance and entrepreneurship at Stern, Jess saw an opportunity to build upon her past experience as an investor and change the way local wedding vendors do business.
In less than 2 years, Carats & Cake has become the resource for couples to hire the best wedding professionals while providing vendors with unprecedented access to grow and manage their business online.
In this episode we’ll cover:
- How Carats & Cake helps power the industry in a better way.
- How couples get stuck in the paradox of choice.
- The importance of providing not just inspiration & listings but providing real weddings near the person searching and what applies directly to them.
- Why the quantity of people who see your business is not as important as the quality.
- How technology is changing the way couples find their wedding professionals.
- Why being where your customer already hangs out is incredibly important.
- How you can work smarter & not just harder.
- The importance of knowing who you want to work with before you spend on marketing your business.
- How to find out where your ideal client is.
- The single biggest mistake that small business owners make when it comes to marketing online.
- The things you should be using technology for to make your life easier. (Get my free guide on this!)
- How many wedding professionals make it hard to hire them.
Link & Resources mentioned in this episode:
Carats & Cake for vendors
Opentable
Eater
Honeybook
6 Tools That Will Save You 5+ Hours Per Week In Your Wedding Business
More from Liz:
Website: www.caratsandcake.com
Twitter: @caratscake
Facebook: www.facebook.com/caratsandcake
Instagram: www.instagram.com/caratsandcake
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