Episode 42: Marketing To Millennials & Growing Through Vendor Love With J Sandifer

Episode 42: Marketing To Millennials & Growing Through Vendor Love With J Sandifer

Millennials are different. They are the first generation to grow up in the digital age and their values & behavior differs from other generations. That means we have to market to them differently and today’s guest will help you do that. We also discuss vendor love and why you should focus on building relationships with your fellow vendors if you really want to succeed. Today’s Guest: J Sandifer     Inner Circle Members get actionable worksheets and access to the full vault of podcasts in addition to great training & community. Not a member? Click here to find out more.  J is the founder of Lulawed and he lives and breathes the wedding industry. He caught the startup bug, from 2003 – 2011, helping 2 different wedding businesses grow and ultimately be acquired, the 2nd by Wedding Wire. J has photographed over 100 weddings and brings that intimate experience to the table to help others grow their wedding related businesses. He’s a big thinker, understands how technology works and has a passion for marketing great things. Couples come & go but the industry will always be there Click To Tweet In this episode we’ll cover: The changes wedding professionals need to make to market to millennials Why being yourself is important when marketing to millennials The importance of having a mobile-friendly website The 6 types of millennials How marketing is like walking up a down escalator The impact of the sharing economy on the wedding industry Your hidden marketing network that you are most likely overlooking How to grow your business through Vendor Love Why your blog should be a resource for...
Episode 41: What Every Wedding Professional Needs To Know About Gay Weddings

Episode 41: What Every Wedding Professional Needs To Know About Gay Weddings

Many wedding professionals have questions about working with same-sex couples to I’ve brought in the leading expert on the topic to help you get up to speed on what you need to know about working with same-sex couples. Today’s Guest: Bernadette Smith   Inner Circle Members get actionable worksheets and access to the full vault of podcasts in addition to great training & community. Not a member? Click here to find out more.  Bernadette Smith is founder and president of 14 Stories and the Gay Wedding Institute, and award-winning author of three books, including The Business of Gay Weddings: A Guide for Wedding Professionals. 14 Stories, the nation’s leading same-sex wedding planning company, has produced hundreds of gay and lesbian weddings with couples from just about every state and around the world. Bernadette’s expertise has been sought after by the Today Show, National Public Radio, the BBC, the New York Times, the Washington Post, CNN, Travel and Leisure among others. In this episode we’ll cover: The financial impact of same-sex weddings How to make sure you’re positioning yourself as trustworthy for same-sex couples How the language you use on your website, contracts, contact form & FAQs can turn a same-sex couple away Why your marketing should shift from exclusive to inclusive & how to do that Why assuming your regular vendors will be supportive can create problems How you can be an advocate for your couples How you can attract same-sex couples even if you’ve never done a same-sex wedding before Why you should focus on being yourself & not trying so hard How to remain non-judgemental & flexible Where same-sex couples find their vendors Why...
5 Styled Shoot Mistakes You Don't Know You're Making

5 Styled Shoot Mistakes You Don't Know You're Making

If you’re going to take the time to put together a styled shoot, you may as well make sure you do it right. People make all sorts of mistakes when it comes to styled shoots but these are the 5 biggest ones that I have seen people make. The good news is, you don’t have to make them because I’m going to show you how to avoid them! 1. Waiting until the shoot is over to think about submitting it to blogs If your goal for the styled shoot is to get it published, you must do research before even doing your shoot. If you wait until after the shoot, you’re going to create a lot more work for yourself and reduce your chances of getting published. Before you do your styled shoot, look at the blogs you’d like to be published on and read their submission guidelines. Take some time to look at the styled shoots that they have already published to see what they have in common. Do they focus on a particular style or a particular part of the wedding? This is going to be really important to know in planning your shoot. 2. Approaching vendors before you have a theme If you approach someone and say something like “I’m thinking of maybe doing this styled shoot…I don’t know what the theme is yet and I don’t know where we’re going to submit it yet but do you want to be involved?” they’re probably going to just delete your email. Make sure you have your shit together before you approach other vendors. Your theme is going...
Episode 40: How Joining Supportive Communities Of Fellow Entrepreneurs Can Help You Succeed

Episode 40: How Joining Supportive Communities Of Fellow Entrepreneurs Can Help You Succeed

You love running your business – it’s your baby. It’s the work that you love doing and it fulfils you. You want to grow your business and create more freedom for yourself while doing what you love because that’s what it’s all about, right? The only problem is that this whole entrepreneurship thing can also leave you exasperated, not knowing what to do next to take your business where you know it can go. Sometimes you doubt yourself. Sometimes you feel stuck.  I know exactly how isolating and stressful that can feel because I’ve been there. It can be really tough not having people who fully understand what you do to turn to for advice & support. But you don’t have to do it all alone – in fact it’s a proven fact that coming together with other like-minded entrepreneurs is one of THE most powerful things you can do for your business. Today’s Guests: Brenda Cadman, Bryan Caporicci, Nikki Groom & Val Geisler     Inner Circle Members get actionable worksheets and access to the full vault of podcasts in addition to great training & community. Not a member? Click here to find out more.  Today I have 4 mini interviews with 4 awesome entrepreneurs who have been guests in previous podcast episodes. We dig into how they built a supportive community of fellow entrepreneurs that they could rely on and how that has impacted their businesses. In this episode we’ll cover: How to find like-minded people & build relationships with them. How to deal with resistance. How peer mentorship has been “life saving” for Brenda. The benefits of having a group of like-minded people...
Everything You Need To Know About Pinterest Analytics

Everything You Need To Know About Pinterest Analytics

Do you use Pinterest to market your business? If you have a business account you may have noticed that Pinterest has really upped their game with their analytics. If you don’t have a business account, that’s okay, you can click here to convert your personal account to a business account and get access to these new analytics. These new Pinterest analytics are pretty damn awesome so today I want to take you on a guided tour through them.   What have you learned looking at your own Pinterest...
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