Just Say No To Flash

Just Say No To Flash

Ah, Flash. We could probably write an entire book on why you shouldn’t use Flash, but for now let’s just focus on the two top reasons Flash isn’t optimal for today’s web experience. Everyone and their mother are on mobile these days. Your iPhone, iPad, Android, and Blackberry devices don’t support Flash, which means any website with Flash, viewed through a mobile device, is inaccessible to users and your site visitors will not be able to view your flash content. This may not seem too bad, until you realize that it translates into billions of lost traffic – 6.8 billion, to be exact, which is the total number of mobile subscriptions worldwide as of February 2013[i]. It also translates into lost sales – last year, 17.3% of Black Friday shopping in the U.S. were done through an Apple iOS device, while 3.75% were done through Android products[ii]. Even if your target market doesn’t use mobile (which is unlikely in 2014), it can still alienate users. Remember, Flash only works for desktop users who have the plugin installed on their browsers. This seems like a rather large sacrifice for a few fancy effects on your website. And did you know, many of these effects can be achieved with CSS3? SEO and Flash mix about as well as oil and water. Search Engine Optimization, or SEO, means developing your website in such a way that it is easily found on search engines such as Google. SEO plays a huge role in driving traffic to your website, because if users can’t find it, then they certainly won’t be able to visit it....
One Blog Tool To Rule Them All

One Blog Tool To Rule Them All

An editorial calendar for your blog can be as simple as a putting your blog post topics onto Google Calendar and I did that for awhile, but eventually I started wishing I could see all of my blog posts & social media updates in one place. That’s when I found Coschedule. CoSchedule is a drag-and-drop editorial calendar for WordPress that puts your blog posts and social media messages on the same schedule. Now, WordPress users can save time and grow traffic by scheduling blog posts and social media together on a unified drag-and-drop calendar. It’s the content marketing calendar that WordPress is missing. Coschedule isn’t just for blog posts. It actually allows you to create social media messages right in the calendar or even in the blog post itself to go out at just about any frequency you like. You can see your social media posts & your blog posts on a calendar and that is exactly what I was looking for. I couldn’t have found Coschedule at a better time because I have invited some expert contributors to write regular posts for the blog and Coschedule make collaborating super simple. If you run a blog with contributors or guest authors, you need this plugin. Even if you don’t have contributors but like everything to be in one place, you’ll really love it. I don’t know about you, but having everything in one place makes me more efficient and more focused. I don’t have that feeling like I’m forgetting to do something like I do when I use multiple tools. CoSchedule is only $10/month and integrates with WordPress, Twitter,...
21 Top Posts From 2013 That Will Help You Kickstart The New Year

21 Top Posts From 2013 That Will Help You Kickstart The New Year

As the end of the years draws closer, you’re probably looking back at what you accomplished this year and planning out what you want to accomplish next year. Here are 21 top posts from 2013 that will help you kickstart the new year and get you off to a running start! 1. What You Can Learn From 8 Top Wedding Bloggers Why you’ll love it: One of the best ways to learn is to observe what is working for those who are already successful. The idea of course is not to copy, but to see what you can apply to your own business. I researched 8 of the top wedding bloggers and there is something you can learn from each of them. 2. How to Schedule an Entire Week’s Worth of Social Media Posts in Just 30 Minutes Why you’ll love it: Marketing doesn’t have to be overwhelming and time consuming and by using the right tools and systems you can make your life a hell of a lot easier. This post shows you exactly how I schedule a week of social media posts in 30 minutes. 3. 6 Big Hairy Website Mistakes That Most Wedding Professionals Make Why you’ll love it: Your website is often the first thing a potential client sees when they are researching you. First impressions are huge and if you are making any of these 6 website mistakes, you could be missing out on a lot of money in lost bookings. The best news is that if you are making any of these mistakes, you can easily and quickly fix them! 4. Your Pricing Questions Answered Why you’ll love...
How To Find Images For Your Blog Posts

How To Find Images For Your Blog Posts

Finding images for blog posts can be a major pain in the booty, especially when you’re unsure about what you can and cannot use while still being respectful and adhering to copyright laws. Using images in your blog posts and social media posts is super important. Images help readers who skim (which we all do online) find something to focus on and can help your posts stand out on your social media profiles. Here are 6 reasons to include images in your content from Jeff Bullas: Articles with images get 94% more total views Including a photo and a video in a press release increases views by over 45% 60% of consumers are more likely to consider or contact a business when an image shows up in local search results In an ecommerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product In an online store, customers think that the quality of a products image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%) Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37% higher level of engagement for photos over text) Source: http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic/ So we all know it’s important to use images but how do you find images that you are allowed to use? First of all, to be on the safe side assume that all images are protected. This means you can’t just search on Google Images and use an image you find without giving credit. Good news though, there are...

The One Wedding Industry Myth That Is Dragging You Down

Today I want to bust one of the biggest myths I see in the wedding industry. For some reason, a lot of wedding professionals think that they need to hold back on their website. This might mean not providing their prices, packages, how they work, etc but the the goal is always to get people to contact them in order to get the information they need to make a purchasing decision. This doesn’t work and it’s actually kind of shady. When you withhold information, you’re actually doing a few things that you may not be aware of: 1. You’re pretty much acting like a Venus Fly Trap. You lure people in and then try to trap them. That’s not cool. 2. You’re wasting a ton of your time on people who are never going to work with you anyway. 3. You’re scaring people off because they assume if they have to ask about your pricing, they can’t afford you. 4. You’re putting your potential customers in an awkward position. If they call you or book a consultation with you and it turns out you are out of their price range, they either have to admit that which can be embarrassing for some people or lie to you and say they will get in touch which leaves you waiting to hear from them. 5. You’re scaring off your ideal clients because they do not want to call you and get into a sales conversation before knowing if you’re right for them. People are lazy, you have to make it as easy as possible for them or they’ll just move on to the...
Are You Trying To Marry Your Potential Customers Before The First Date? [Day 29: 30 DBWB]

Are You Trying To Marry Your Potential Customers Before The First Date? [Day 29: 30 DBWB]

[This post is an excerpt from the 30 Days To A Better Wedding Business Workbook] Let me ask you this: What path are visitors expected to take when they land on your site? Most people haven’t thought about this but it can be the difference between someone getting in contact with you or just leaving your site. Most wedding pros give the following options to their visitors: About Services Photos Blog (maybe) Contact When someone visits your website while they are researching their options, they will most likely view these pages and then leave because they aren’t ready to contact you to have a sales conversation. Just to give you an idea of how much people really do research, here is a statistic from Splendid Insights: “Even affluent millennials comparison shop. Research is a way of life for this generation, it’s not a trust issue. They research everything and read an average of 13.9 reviews before making a purchase. Getting published on blogs helps give millennials more places to look when researching. This counts towards that 13.9.” The infographic below from Wedding Paper Divas illustrates the point further. Let’s do the math: A 13 month engagement with even just 1 hour of research per week = 52 hours of research If people are researching this much, a website that just asks them to call and have a sales conversation isn’t going to work. Even if they love your work, after 52 hours of research they aren’t going to remember you. So what’s a wedding pro to do? Get to know your customer and think about why they are visiting your...
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