The Wedding Business Evolution Roadmap

The Wedding Business Evolution Roadmap

When I started my business I was stuck on what to name it. I spend time thinking about potential names and word play but what it came down to was what I want to help people do in their wedding businesses: evolve. I’ve noticed that this evolution plays out through a series of shifts and it takes time. Nothing evolves overnight. Much like that health class you had in school where they separated the boys and the girls. You’ll be going through some changes so it’s best we talk about it so you’re prepared.   The Wedding Professional   Most wedding professionals start their business because they love the creative work they do so naturally the business side of things comes secondary. The problem with that is that in a creative business, you need people to hire you so you can do the things that you love so by putting the business secondary and adopting a “build it and they will come” mindset, you shoot yourself in the foot. Build it and they will come only works in Field Of Dreams & Wayne’s World 2. In the beginning, wedding professionals are in love with the job but they’re not always in love with having a business. There is a big difference between the mindset it takes to do a job versus run a business where you’re the captain of the ship.   All of the things business owners lust after – the flexible hours, the passive income, the freedom to do the work they love with the people they love doing it with – come on the other side of...
What Being Bipolar Has Taught Me About Business

What Being Bipolar Has Taught Me About Business

Recently I interviewed Chelsea LaVere of Tidewater & Tulle for The Evolve Your Wedding Business Podcast and during that interview we got into how you need to know your limits so that you can give yourself the time you need for you. In that conversation, we discussed how Chelsea has Obsessive-Compulsive Disorder and I have Bipolar Disorder and when we discussed how that impacts how we work, it made me realize that I hadn’t ever really talked about it in my business. There isn’t any reason for that – I’m a pretty open book, I just hadn’t brought it up. It’s about time I do bring it up though because I know I’m not alone and discussing it can only help chip away at the stigma around mental health. Chelsea told me she was working on a piece for her blog about dealing with depression in an industry that’s happy, happy, happy and she asked me to send her a quote. Here is what I sent her: “When I was 18 I was diagnosed with bipolar disorder and the doctor who diagnosed me gave me some of the best advice I’ve ever received. 1. Moderation is your friend. 2. You have to pay close attention to what your body is trying to tell you. Only you can know when you are able to go hard and hustle and when you need down time and ignoring that is a recipe for disaster. I’ve made this the top priority in my life and the way I work has to support that. That means I batch things and work well ahead of myself so...
The Best 14 Posts Of 2014 & What’s New For 2015

The Best 14 Posts Of 2014 & What’s New For 2015

I really can’t believe it’s the end of 2014 already! It feels like the time just flies by. I always check in with my Google Analytics but this time of year I look back to see what the top posts were for the entire year (and you should too!). Here is the best of 2014 and what is coming up for you in 2015! (Tip: Many of these posts are not the most recent posts which shows the power of blogging. When you blog, you build an asset that brings customers to you.) The Best 14 Posts Of 2014     1. Everything You Need To Know About Pinterest Analytics Why you’ll love it: Do you use Pinterest to market your business? If you have a business account you may have noticed that Pinterest has really upped their game with their analytics. In this post I have a video that takes you step by step through Pinterest Analytics and what you can learn from it!   2. How To Use Facebook Ads The Right Way Why you’ll love it: I always hear wedding professionals saying that Facebook ads don’t work. Those people are right, they don’t work…….if you’re doing them the wrong way. But you’re about to learn how to use them the right way.   3. Why Sales Is Just Like Dating Why you’ll love it: What would you do if someone came up to you and asked you to marry them? Unless you’re really itching to marry a stranger, you’d probably be kind of freaked out, uncomfortable and would look for a way to escape the situation. You probably don’t realize it, but this...
What You Can Learn From The Launch Of Book More Weddings Academy

What You Can Learn From The Launch Of Book More Weddings Academy

I’ve just wrapped up the launch for Book More Weddings Academy and I was going through things trying to analyze what worked and what didn’t and it occurred to me that you could probably benefit from seeing this too. A lot of wedding professionals don’t spend much time talking about how they are working ON their business vs IN their business (unless they’re in The Inner Circle where we talk about this a lot). Both of these elements are important and they are different – one is CEO planner mode, one is worker bee doing the work mode. You can’t do both at the same time but it’s important to devote time to each. Launching a product is this dance where you’re switching between CEO mode and worker bee mode a lot and neglecting one will be your downfall. So what went into this launch? Rebranding everything from Mind The Gap which was trying to be too clever to Book More Weddings Academy. That means re-recording all of the videos, creating & designing a new site, adding in new things and changing things around, etc. Planning (super CEO mode time). I sat down and plan out every single date from when the product will be available & when enrollment ends to what podcasts will go out and when, what emails will go out & when and deadlines for when the various tech elements needed to be in place. I hired a launch strategist to help me and she was able to take on a lot of the technical tasks. She also helped me with my overall plan and helped...
"How Do I Book More Weddings?"

"How Do I Book More Weddings?"

I talk to a lot of people who ask me questions like “How do I book more weddings?” as if that is something I can answer in one sentence. When I’m asked that question I really don’t even know where to start. It’s like asking “How do I make money?”, it’s so vague and broad. I know why people ask that question though – they want a magic pill. We all like to think there is a magic pill, a quick fix, an easy button that we can push and magically get the results we want. I hate to be the bearer of bad news but there is no magic pill. The way you book more weddings is through strategic marketing and sales but I know that isn’t the answer they want. It’s not easy. If it were easy, everyone would start their own business. It is SO much easier to clock in and out at set hours and know you’re getting a pay check from someone. Entrepreneurship is not easy. It is worth it though to have the freedom to control your own life and do the work you love. So would you rather have it easier or have freedom? Business is hard but would you rather have it easier in a 9-5 or have freedom? Click To Tweet Perhaps it’s easier to answer “How do I book more weddings?” by telling you how NOT to book more weddings. You won’t book more weddings if…. You think you can sit back and wait for people to come to you You buy lead lists and spam them with whatever you...
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