Episode 30: How Mark Lazarchic Sold $1,000,000 Of Wedding Sparklers This Year

Episode 30: How Mark Lazarchic Sold $1,000,000 Of Wedding Sparklers This Year

If you think you have too much to do, wait until you hear this interview. Today’s guest is a serial entrepreneur that runs 4 main businesses and many other websites. One of his businesses, Wedding Day Sparklers, sold $1,000,000 of wedding sparklers this year alone. If he can make $1 million on something that incredibly specific, you can definitely be making more money and managing your time better. Today’s Guest: Mark Lazarchic Mark Lazarchic is serial entrepreneur and the founder of Wedding Day Sparklers, a supplier of wedding sparklers, sky lanterns, wooden roses, and more.   Inner Circle Members get actionable worksheets and access to the full vault of podcasts in addition to great training & community. Not a member? Click here to find out more.  In this episode we’ll cover: How Mark finds business opportunities in niche markets How Mark tested this idea at a wedding fair and how to test your new ideas How Mark manages 4 businesses & what you can do to manage your time better How Mark used Google Adwords to drive traffic to Wedding Day Sparklers when her first launched the site How to manage money when your cash flow fluctuates seasonally (I think the fireworks business is of the few businesses that is even more seasonal than the wedding business) Why Mark insists on writing helpful articles for his sites How being helpful gets your referrals Why people buy from people who give a damn about them Why you should look at your business as building an asset Systems and how they allow you to work less The importance of exercising and eating well as an entrepreneur Why you...
What You Can Learn From 8 Top Wedding Bloggers

What You Can Learn From 8 Top Wedding Bloggers

One of the best ways to learn is to observe what is working for those who are already very successful. The idea of course is not to copy, but to see what you can apply to your own business. I’ve spent some time researching 8 of the top wedding bloggers to see what we can learn from them. Kat Williams of Rock N Roll Bride Kat is totally herself and is not afraid to speak her mind. Not everyone agrees with her, but that doesn’t stop her from voicing her opinion like she does in this post about weight loss and weddings. What we can learn: No one is ever truly neutral and acting that way sets off people’s bullshit detectors. Not everyone is going to like everything you have to say and that’s okay. Be a human-have an opinion!   Sara Doron of Under the Vintage Veil Sara is not afraid to share personal triumphs as well as personal struggles and I respect her so much for it. What we can learn: Sharing personal stories (in moderation) can help your customers feel like they know you, even if they’ve never met you. People want to know the person behind the business. Take a look at this post and you’ll see that Sara turns her personal story into advice for people who might be going through something similar. It takes a lot of guts to share what’s going on in your life online, but people do respect it. Kelly Hood of Boho Weddings Kelly started blog to run alongside her wedding planning business. Her blog positioned her as an expert and took on a life of...
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