Episode 43: Injecting Your Personality Into Your Business With Sarah Roshan

Episode 43: Injecting Your Personality Into Your Business With Sarah Roshan

If I visited your website and then met you in person, would I be surprised or would I meet exactly who I thought I would based on what I saw on your site? Many wedding professionals have a disconnect between their website/business and who they are as a person and that actually hurts your business. Today’s guest is going to help you inject more of your personality into your business, even if it scares you. Today’s Guest: Sarah Roshan   Inner Circle Members get actionable worksheets and access to the full vault of podcasts in addition to great training & community. Not a member? Click here to find out more.  Sarah Roshan is a photographer, coach & speaker who is fantastic at helping people discover their “why” and how to inject that and their personality into their business.  Of course, Sarah does this well on her own about page where she shares some interesting personal beliefs & insights like “I believe love is best as an adventure, because surprises should always be shared.”. In this episode we’ll cover: Why polarizing people is a good thing Why you should talk less about what you do and more about what you believe & who you are Why so many wedding professionals are afraid to showcase who they are through their brand The 3 word process to narrowing down your brand How to deal with imposter syndrome The shift you need to make in your consultations to book more clients How to build confidence in your pricing & your value Why you must design your business to work for you Whether you should discount your work or not How...
Episode 33: How To Communicate Your Brand Visually With Kayla Rose

Episode 33: How To Communicate Your Brand Visually With Kayla Rose

What does your brand look like? Not sure? You need to listen to this interview with brand & web stylist Kayla Rose who loves creating designs that reflect who you are and what your business is all about. You’re about to learn how to figure this out in your own business! Today’s Guest: Kayla Rose   Inner Circle Members get actionable worksheets and access to the full vault of podcasts in addition to great training & community. Not a member? Click here to find out more.  Kayla Rose is a brand & web stylist for solopreneurs who are ready to show the world what they’re really made of. She creates designs that reflect who you are and what your business is both inside and out. Kayla firmly believes that your brand should reflect who you are so we’re going to talk about how you can infuse more of yourself into your business. In this episode we’ll cover: What a brand identity is and how it differs from a brand Why you should align who you are with your brand identity Why you shouldn’t try to serve & please everyone How to use color to express who you are and what you’re all about Why you should consider what you want people to feel when they land on your site How creating a Pinterest brand board can reveal what you really want despite what you think & say How to choose colors based on the mood & persona you are trying to reflect Why you should choose no more than 3 colors What the difference is between primary & action colors How to avoid copying...
Episode #16 – Specializing In A World Of Generalists With Lauren Caselli

Episode #16 – Specializing In A World Of Generalists With Lauren Caselli

The wedding industry as a whole plays on this ethereal image of a magical day that leaves your website sounding vague & impersonal. Today’s guest is a wedding planner turned copywriter who is going to help you learn how to differentiate yourself in your local market & get light years ahead of your competition. Today’s Guest: Lauren Caselli   Inner Circle Members get actionable worksheets and access to the full vault of podcasts in addition to great training & community. Not a member? Click here to find out more.  Lauren Caselli is a former wedding planner and a current copywriter for wedding planners, florists, photographers, and small businesses in the wedding industry. She believes that clear copy can be the make or break between a client and a passerby. She also firmly believes in yoga to neutralize life’s craziness, “calling in sick” to watch back episodes of The West Wing, and a very fat fiction novel (preferably read in a bubble bath). In this episode we’ll cover: How working at a high end wedding planning firm in New York City helped Lauren learn how wedding businesses can better communicate with their potential clients. Why your vision about weddings matters How displaying your prices on your website will save time for you and the people visiting your site. Make it easy for them! How you could confuse people by trying to be different just for the sake of it Why you need to be clear about who directs the process & how you work How showing your personality and speaking in the 1st person on your about page will make you more...
4 Small Website Tweaks That Make A Big Difference [Day 7: 30 DBWB]

4 Small Website Tweaks That Make A Big Difference [Day 7: 30 DBWB]

[This post is an excerpt from the 30 Days To A Better Wedding Business Workbook] It’s surprising how powerful small tweaks can be. These 4 tweaks don’t take long to implement but they make a big difference in your business. 1. Change “brides” to something more gender neutral unless you only deal with brides According to a report on milennials by Think Splendid, “The biggest mistake in losing the sale is focusing just on bride. 65% of grooms are involved & decisions have equal weight.”. Don’t neglect 50% of your potential clients! 2. Change “I” to “you” Does your website read like this? “I studied for years, and I won this award and I shoot weddings in this particular style”? If your website contains lots of personal pronouns like us, me, we, I and our then your business has “Me, Me” Syndrome but there is hope. Your content needs to pass the “What does that mean to me?” test. When you write, put yourself in your customer’s position and question every sentence with “What does that mean to me?”. What matters to you may not matter to them because they want to know what is in this for them. Make use of “you” and tell your audience what they will get from working with you. Speak to them, not at them. 3. Ditch the industry jargon If you’re using terms like “reportage” on your website, I highly suggest you change that. Most couples have never planned a wedding before and aren’t familiar with wedding industry terms. This is known as the curse of knowledge-we take our own knowledge for granted and...
What You Can Learn From 8 Top Wedding Bloggers

What You Can Learn From 8 Top Wedding Bloggers

One of the best ways to learn is to observe what is working for those who are already very successful. The idea of course is not to copy, but to see what you can apply to your own business. I’ve spent some time researching 8 of the top wedding bloggers to see what we can learn from them. Kat Williams of Rock N Roll Bride Kat is totally herself and is not afraid to speak her mind. Not everyone agrees with her, but that doesn’t stop her from voicing her opinion like she does in this post about weight loss and weddings. What we can learn: No one is ever truly neutral and acting that way sets off people’s bullshit detectors. Not everyone is going to like everything you have to say and that’s okay. Be a human-have an opinion!   Sara Doron of Under the Vintage Veil Sara is not afraid to share personal triumphs as well as personal struggles and I respect her so much for it. What we can learn: Sharing personal stories (in moderation) can help your customers feel like they know you, even if they’ve never met you. People want to know the person behind the business. Take a look at this post and you’ll see that Sara turns her personal story into advice for people who might be going through something similar. It takes a lot of guts to share what’s going on in your life online, but people do respect it. Kelly Hood of Boho Weddings Kelly started blog to run alongside her wedding planning business. Her blog positioned her as an expert and took on a life of...
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