The One Wedding Industry Myth That Is Dragging You Down

  1. JustStartingOut says:

    What about competition looking at your pricing and under bidding?

    • Excellent question! There will always be someone willing to go out of business faster than you by undercutting and there will always be people who want bargain basement pricing. I doubt you want to work with those people anyway.

      Pricing is not where you want to compete. Look at grocery stores. They have made themselves into commodities that no one values by competing on price but there are still a LOT of people who shop at places like Whole Foods and Waitrose.

      At the end of the day, more potential clients are going to be on your site than competitors so cater to them and only them.

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