What You Can Learn From 8 Top Wedding Bloggers

One of the best ways to learn is to observe what is working for those who are already very successful. The idea of course is not to copy, but to see what you can apply to your own business. I’ve spent some time researching 8 of the top wedding bloggers to see what we can learn from them.

Kat Williams of Rock N Roll Bride

Photography Credit: www.madeulookphotography.com

Photography Credit: www.madeulookphotography.com

Kat is totally herself and is not afraid to speak her mind. Not everyone agrees with her, but that doesn’t stop her from voicing her opinion like she does in this post about weight loss and weddings.

What we can learn: No one is ever truly neutral and acting that way sets off people’s bullshit detectors. Not everyone is going to like everything you have to say and that’s okay. Be a human-have an opinion!


Sara Doron of Under the Vintage Veil

SaraSara is not afraid to share personal triumphs as well as personal struggles and I respect her so much for it.

What we can learn: Sharing personal stories (in moderation) can help your customers feel like they know you, even if they’ve never met you. People want to know the person behind the business. Take a look at this post and you’ll see that Sara turns her personal story into advice for people who might be going through something similar. It takes a lot of guts to share what’s going on in your life online, but people do respect it.

Kelly Hood of Boho Weddings

Boho PhotoKelly started blog to run alongside her wedding planning business. Her blog positioned her as an expert and took on a life of its own.

What we can learn: Blogs are very powerful tools for building your business. Kelly initially set up her blog to show more of her style to her brides and it went on to take on a life of it’s own. Brides now tend to find Kelly through her blog and then realise she plans weddings. This means she doesn’t need to advertise at all to get business, because her blog readers already love her style and see her as an expert.

Julia Braime of Brides Up North

Julia ImageJulia saw a neglected local market and turned it into a successful business. Julia says, “Whilst tinkering with my first attempt at blogging, it became apparent to me that whilst the United States is home to many gorgeous wedding blogs, I was aware of only a handful of great wedding blogs in the UK and of those none were area specific. Just as during my time working on the glossies, there was a heavy focus on London and the fantastic regional suppliers that I knew and loved were being side-lined.”

What we can learn: One unique approach you can bring to your business is to make it more focused on your local area. Julia went in the opposite direction that most wedding bloggers were going in. If you want to stand out, “zig” when everyone else is “zagging”

Cassandra Hipple of When Geeks Wed

Cassandra Hipple

Cassandra created When Geeks Wed to help inspire couples to put their own personal spin on their wedding. She was able to create this niche blog by tapping into her love of all things geeky.

What we can learn: Finding where your interests and lack of mainstream representation collide might just be a great place for a business. After all, no one knows the market better than those who are in it.


Ariel Meadow Stallings of Offbeat Bride

ariel stallingsThe Offbeat Empire is a great example of a business evolving over time. It all started when Ariel wrote a book about nontraditional weddings and launched a site to go along with it. People loved the website more than the book itself, so Ariel took the hint and developed Offbeat Bride. She was able to take what she learned with Offbeat Bride and go even deeper into the interests of her audience  with Offbeat Families and Offbeat Home.

What we can learn: Listen to your audience and don’t be afraid to evolve your business. If you see a way to add another related service or product to your business, go for it! There are likely other avenues that any business can look into and the topics of weddings, families and home all fit together nicely. This also allows the readers to stick around longer because the issues of family and home are much more permanent than planning a wedding.

Andrew Shanahan of Staggered

StaggeredMen are largely ignored in wedding publications, so Andrew created what is now the top resource for men getting married. It’s not that men weren’t interested in weddings, it’s that they weren’t being spoken to by other men or even asked for their opinion on the matter.

What we can learn: Media in every industry is particularly good at ignoring certain groups of people. You can make yourself stand out by speaking to that audience, giving them a voice and paying attention to what they want and need.

Dana LaRue of The Broke-Ass Bride

Dana LaRueDana started The Broke-Ass Bride when she got engaged to share her journey and experience in planning her own wedding on a budget. Her blog is all about making the most of what you’re got. Her message has really resonated with a lot of couples because the issue of money in planning a wedding was, and still is largely ignored in a lot of wedding publications.

What we can learn: Dana became super successful in a very crowded market because of her unique perspective. She writes about wedding planning and wedding inspiration but she also writes about the finances of making it all happen. Dana has been able to build a large following because they relate to her and she makes them feel like it’s okay to not spend a ton on their weddings.

Bonus Lesson

Notice that all of these successful bloggers have distinct target markets and unique voices. They don’t aim to please everyone because it’s impossible to do.

Learning from others is one of the best ways to figure out what is and isn’t working. I am bringing together some of the best marketing and business minds in our industry for you to learn from on the Evolve Your Wedding Business Podcast so be sure to subscribe!

  • iamstaggered

    My humble thanks to Heidi for featuring Staggered. I thought it might also be useful to know what you absolutely SHOULD NOT learn from us. Obviously, I can only speak for myself and Staggered (and BTW I’m not saying that the other blogs are doing things wrong) but here’s something that it took me a long time to recognise and understand. Do not undervalue your blog/website. Ever.

    I see ad rates for some of the sites out there and it makes me genuinely sad. It makes me sad that they value themselves so lowly. It also makes me sad because for every other chump working in the sector it makes it harder to make a living. There’s a perception (often perpetuated by the mainstream media – MSM) that bloggers are amateurs and that any money they make from their sites they should be pathetically grateful for. I disagree. I think that there are many amateurs out there but that’s not to say that the editorial they produce isn’t every bit as professional as the MSM.

    The only difference is that the MSM has had more practice at keeping a straight face when they tell you their ad rates. In my humble opinion everyone in the wedding blogging world should add 50% onto their rates next Monday, with no apologies, caveats or excuses. Companies should pay up or stop abusing people who don’t have the confidence/knowledge to set reasonable rates. Anyway, there’s my five pence’s worth (I’ve added 50%): create something you’re proud of, set sensible rates and stick to them.

    • http://www.evolveyourweddingbusiness.com/ Heidi Thompson

      I love this! You are so right about this. Wedding pros and bloggers alike are notorious for undervaluing themselves. Price and value go hand in hand and low prices imply low value/quality.

      • CandleHolic

        If only my customers understood that..xxx

        • http://www.evolveyourweddingbusiness.com/ Heidi Thompson

          It’s our job to help them understand the value that we offer. If we don’t value ourselves, why should they?

          How you do this is going to depend on what your business is. If you’d like to share some details about your business with me I’d be happy to help!

        • http://www.evolveyourweddingbusiness.com/ Heidi Thompson

          I also forgot to mention that communicating your value is going to be something we cover during Wedding Business Evolution Summit. You can register for free here: http://www.evolveyourweddingbusiness.com/wbes-3

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