You’ve probably heard that you should “charge what you’re worth” in your wedding business and I completely disagree with that. In fact, I really hate that statement and I think it causes more harm than good. Listen to this episode to find out why I’m calling bullshit on “charging what you’re worth” and what to consider when setting your prices.

Episode #104- Why Charging What You're Worth Is Bullshit

In this episode we’ll cover:

  • How the idea of “charging what you’re worth” does more harm than good
  • What your price is about if it’s not about “what you’re worth”
  • How your business model may differ from others, and that’s okay!
  • Why premium pricing isn’t for everyone
  • How to figure out if your business model is working for you.

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