You wouldn’t build your house on a shoddy foundation but a lot of people build their businesses without giving much thought to the foundation & systems that make it work. Today I’m joined by Heather Crabtree, a self-proclaimed business nerd, who has helped lots of wedding professionals with the strategic pieces of their business that make them more money.

Today’s Guest: Heather Crabtree

Evolve Your Wedding Business Podcast Episode #12: Streamlining & Systematizing Your Business With Heather Crabtree


Heather Crabtree, owner of, educates, motivates and whips entrepreneurs’ businesses in shape by making them step back and start focusing on the things that build a solid business foundation. From creating business systems and streamlining to helping build your team, Heather provides strategic, but easy to understand steps to make sure you have time to work on your business and not just in it.

Heather is also co-owner of Outstanding Occasions, an Arizona wedding planning company, and Outstanding Wedding Business, a wedding business coaching company, which also sells downloadable business forms for wedding professionals.

In this episode we’ll cover:

  • What is a solid business foundation and what do you need in your business?
  • What are business pillars?
  • The importance of having systems & processes
  • How to have a great new client welcome process to make your new clients feel special
  • How to manage customer expectations so that there are fewer conflicts
  • How to decide when and if you need to build a team
  • Why your follow up system is so crucial
  • How putting these systems in place can give you more freedom in your business & your life

Resources & Links mentioned in this episode include:

My Inner Circle
Start With Why by Simon Sinek
My post about finding your why
Thank You Economy by Gary Vaynerchuk
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
How To Win Friends & Influence People by Dale Carnegie
Heather’s Pinterest board full of book recommendations
My post about the importance of systems
Google Drive
Google Calendar
Google Apps For Business (Canned Responses in Gmail makes this so worth it on its own)
Social Media: Buffer
Project Management: Basecamp (don’t miss Heather’s Basecamp tutorial here!)
Accounting: Quickbooks & Freshbooks
Invoicing: HiveageCurdbee
Echosign (for getting you contracts signed online)
My report that shows you how I schedule my social media posts in just 30 minutes per week

More from Heather

Website: (you can also check out her Outstanding Occasions site and Outstanding Wedding Business site)

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