Copywriting is more than just writing, it digs deep into emotions & motivations and this interview with Nikki Groom digs deep too into not just copywriting, but also your why, the dreaded about page, rebranding, burnout & underpricing.

Today’s Guest: Nikki Groom

nikki groom

Nikki Groom is an ink slinger, writing for women entrepreneurs all over the globe, helping them to articulate what they do in a way that makes the world sit up and take notice. Her motto is Being who you are + doing things your way = being impossible to ignore. With a motto like that she is a woman after my own heart.

In this episode we’ll cover:

  • What copywriting is exactly & the mistakes most people make
  • What is your mission and why does that matter?
  • That it’s totally okay not to cater to everyone
  • How exactly to inject more of yourself into your copy
  • What is your why and why does that matter?
  • How to write a rockin’ about page
  • Why Nikki rebranded from Nikki Groom to The F Factor
  • How Nikki burned out and what it had to do with her pricing
  • Why Nikki decided to double her prices and what happened
  • It is your business – you are in control
  • 4 key questions to ask yourself in order to improve your writing

Resources & Links mentioned in this episode include:

The Inner Circle
Prairie Star Photography’s amazing About Page demonstrating her Why
What Is Your Why?
Nikki’s post on burning out
Changing from Nikki Groom to The F Factor
Why & How Nikki Doubled Her Prices
Danielle LaPorte
Lewis Howes
Erika Napoletano
The Power Of Being Unpopular
Alexandra Franzen
Kendrick Shope
Get Nikki’s ebook covering the 4 Questions for free when you sign up via the form on this page
My report that shows you how I schedule my social media posts in just 30 minutes per week

More from Nikki


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