Referrals are incredibly important to any wedding business but how do you get more of them? Sometimes it can feel weird asking for a referral and today’s guest is sharing her process for getting referrals without having to ask for them! In this episode, we get into the psychology of referrals, how to plant referral seeds, and how you can finally get more referrals WITHOUT having to ask for them!
Today’s Guest: Stacey Brown Randall
Stacey Brown Randall is a member of the business failure club, a contrarian on how to generate referrals and a supporter of the entrepreneurial dream. Stacey is a three-time entrepreneur, author of Generating Business Referrals…Without Asking, and host of the Roadmap To Grow Your Business podcast.
Stacey has taught her “no asking” referral generation strategy to hundreds and hundreds clients and audiences. Her clients include well-known corporations and franchises such as Bank of America, Mass Mutual, International Minute Press, and Real Living Real Estate but her focus is on small business owners and solopreneurs like Carroll Financial, O’Connor Insurance Associates, HM Properties, Milazzo Webb Law Firm, Farris Cooke CPA, Carolina Business Coach, Slater Interiors, Rae Images, and hundreds more.
Stacey received her Master’s in Organizational Communication and is married with three kids, a 11-year-old son, 9-year-old daughter and she and her husband are raising their 11-year-old nephew.
In this episode we’ll cover:
- Why you don’t NEED to ask for referrals
- How a business failure led to generating referrals
- Why referrals happen
- The psychology behind referrals
- 5 steps for getting more referrals
- What a referral actually is
- How to identify your referral sources
- Find your list of gold
- How to plant referral seeds
- The importance of handwritten thank you notes
- What to do in between receiving referrals from a referral source
- How to build your own referral generating experience
- Why you need to be memorable and meaningful
- Why you need a strategy and a process for referrals
Register for the free training: How To Create An Overwhelm-Squashing Marketing Plan
Want to make marketing your wedding business easier? This is the training for you!
Links & Resources:
Why You’re Not Getting More Referrals & What To Do About It
Episode 123: How To Get Referred By Wedding Planners & Other Vendors with Josey Stafford
Episode 150: How To Grow Your Wedding Business By Being A Good Human with Hunter Niland Welling
Clone Your Best Clients
Stacey’s book: Generating Business Referrals Without Asking
More from Stacey:
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