How often do you review the tech you’re using in your business? If you’re like most wedding professionals, you probably never do. When you learn how to effectively audit your tech you’ll find ways to make your business easier to run and opportunities to create an even better client experience. It’ll also ensure that you’re using the right tools and that you’re using them to their full potential. Listen to this episode to learn how to audit your tech and make the most of it!


Today’s Guest: Nora Sheils

Nora Sheils is the co-founder of Rock Paper Coin, the first software platform to bring together wedding planners, couples, and vendors into one system for managing and paying contracts and invoices. She is also the founder and lead wedding planner of award-winning firm Bridal Bliss.


In this episode we’ll cover:

  • What a digital audit is and why you should audit your tech
  • How to keep team morale high
  • How to get clients on board with your tech
  • How to manage client communication
  • Why booking & onboarding needs to be as easy as possible
  • How to ensure your digital footprint aligns with your brand
  • Why you must schedule time to do website updates
  • Actionable Instagram tips
  • The importance of reviewing your data
  • Turning analytics into action
  • How to track your marketing ROI
  • How Rock Paper Coin helps wedding professionals

Want to make your marketing easier & more effective?


Links & Resources:

Use Rock Paper Coin free for a year when you sign up using promo code “wed20”
Free Training: How To Squash Overwhelm With A Marketing Plan
Timeline Genius
Episode 102: Profitable Secrets Google Analytics Has For Your Business with Shea Bailey


More from Nora:

Website: &
Instagram: @rockpapercoin & @bridalblissnw


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