Does your wedding business have a brand position? If you want to stand out from your competition and make booking clients easier, you definitely need one! In this podcast episode, you’ll learn how to create your unique brand position and how to use it to attract and book your ideal clients without having to compete on price.

Today’s Guest: Nathan Holritz

Nathan Holritz is an entrepreneur based in Chattanooga, TN. Formerly a wedding photographer for over a decade, Nathan is the founder and CEO at and, and the host at In his free time, Nathan enjoys spending time with his two children, his family, and his friends. He also enjoys reading, playing soccer, and riding motorcycles.


In this episode we’ll cover:

  • What a brand position is and why it matters
  • How to create a unique brand position for your business
  • Mistakes wedding pros make when creating their brand position
  • How your unique brand position can help you stand out from the competition
  • Why you need to determine what kind of life you want to create
  • Where to use your brand position statement
  • How to avoid cliche words in your copy
  • Why you need to keep your brand position statement short and sweet
  • The benefits of a clear and distinct brand position

Want to make your marketing easier & more effective?