When you increase your prices, do you do it in secret? If so, you’re missing out on a huge opportunity to book more weddings while you raise your price and make clients feel like they got a deal. When you plan and run a price increase promotion, you raise your visibility, give people a reason to book you now, and help get people off the fence. In this podcast, I’m breaking down how to run a price increase promotion so you can get more bookings and raise your prices at the same time.

In this episode we’ll cover:

  • Why you shouldn’t raise your prices quietly
  • How price increase promotions work
  • How price increase promotions incentivize people to book you now
  • How to tap into scarcity and urgency to increase your bookings
  • How to offer a reverse discount
  • What you need to put together your own price increase promotion
  • What needs to happen in the pre-launch period
  • What to say during the launch period of your price increase promotion
  • What to evaluate post-launch
  • How I’m doing this in my own business

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Links & Resources:

Join us inside The Wedding Business Collective before the price goes up!


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