Today’s Guest: J Sandifer
J is the founder of Lulawed and he lives and breathes the wedding industry. He caught the startup bug, from 2003 – 2011, helping 2 different wedding businesses grow and ultimately be acquired, the 2nd by Wedding Wire. J has photographed over 100 weddings and brings that intimate experience to the table to help others grow their wedding related businesses. He’s a big thinker, understands how technology works and has a passion for marketing great things.
In this episode we’ll cover:
- The changes wedding professionals need to make to market to millennials
- Why being yourself is important when marketing to millennials
- The importance of having a mobile-friendly website
- The 6 types of millennials
- How marketing is like walking up a down escalator
- The impact of the sharing economy on the wedding industry
- Your hidden marketing network that you are most likely overlooking
- How to grow your business through Vendor Love
- Why your blog should be a resource for your potential clients
- Why you should stop being intimidated by your competition
- How you can be a connector & provide value for your fellow vendors
- Why content is king
- How to use social media to be useful & relevant instead of salesy
Resources & Links mentioned in this episode include:
The Inner Circle
Grow Brand Camp
J’s Millennial Infographic that brought us together
The Sharing Economy & The Wedding Industry
Grow Local Ebook
Vendor Love Webinar Series
Get Vendor Love Blog
Are You Doing Marketing Wrong?
5 Styled Shoot Mistakes Your Don’t Know You’re Making
More from J:
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