Episode 96: How Finding Your Ideal Client Can Take You From Hating To Loving Your Business With Marie Burns Holzer

What do you do when you realize that your business isn’t making you happy and your brand isn’t really reflecting who you are?

This podcast episode is all about a wedding officiant who went from hating her business to loving it through a process of discovering who she really wanted to work with and shifting her marketing so that she got to work with more of her ideal clients.

Today’s Guest: Marie Burns Holzer

Episode #96 How Your Ideal Client Can Take You From Hating To Loving Your Business With Marie Burns Holzer

Minister Marie Burns Holzer is a professional love storyteller, AKA wedding officiant, based in Southern California. She started marrying people in 2011 and uses her previous experience in the hospitality industry and as a freelance writer and social media marketer to craft a fun wedding ceremony experience customized to her clients’ personalities, relationship, and values.

In this episode we’ll cover:

How Marie went from hating her business to loving it and how knowing her ideal client made that possible
What happens when you realize you’re not happy with the business you’re building
How to keep things fresh while still targeting your ideal client
Why incorporating your personality into your brand is so important
What to do if your marketing feels too corporate or generic
How to identify your best clients
The small changes you can make that will make a big difference in the type of clients you’ll attract
The fears that come with bringing your personality into your business
The importance of asking yourself “How do you want to feel in your business?”