Today’s Guest: Beth Hayden
Today I’m talking to Beth Hayden, a well-known author, speaker and social media expert who literally wrote the book on Pinterest. Her in-depth book on Pinterest marketing, “Pinfluence: The Complete Guide to Marketing Your Business with Pinterest” has been featured in media outlets all over the world, including Fast Company and Entrepreneur magazines. Beth is a senior staff writing for Copyblogger Media and works with all kinds of businesses to help them define and implement effective Pinterest marketing strategies. If you think you don’t have time for another social media platform, this episode is for you.
In this episode we’ll cover:
- Exactly how important Pinterest is for wedding businesses & why
- The top mistakes that people make with Pinterest
- How to create your own Pinterest marketing strategy
- Why all of your boards should not be about what you do
- What makes a “pinnable” image
- Great free tools for creating graphics (even if you have no design skills)
- How to encourage people to pin your images
Resources & links mentioned in this episode include:
- Pinfluence: The Complete Guide to Marketing Your Business with Pinterest
- Beth’s record-breaking Copyblogger post
- Google Analytics
- Pinterest Pin It Button For Images (I use this on my site)
- Premium Pinterest Plugin
- Beth’s free Pinterest Marketing Guide
More from Beth:
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What was the thing that stood out most to you about what Beth shared in this podcast?
For me, it was how we need to be thinking beyond what we do for Pinterest board ideas. That’s good advice for all types of marketing.
What about you? Leave a comment below!
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