When you started your wedding business, you had no idea what to expect. It felt scary but exciting and you didn’t know the right steps to take. Building a team is a very similar process. The idea of building a team can send some wedding pros into excited but nervous sweats. Can you afford it? How do you find the right people? How do you make sure they do things right?

Before you get too ahead of yourself and start hiring people willy nilly I want you to know about 5 big team-building mistakes wedding pros make. These mistakes are super common and they will hold you back, sabotage your success, and make it difficult to find and keep awesome people. Avoid these mistakes and you’ll be ahead of most other wedding pros when you start building your team.

Today’s Guest: Ashley & Dale Ebert


Together they built one of the largest wedding planning companies in the country. Talk about industry cred. Whoa!

Dale and Ashley worked together as Ashley built her planning company The Simply Elegant Group. Now with 8 locations and a team of over 40 employees; Simply Elegant is a force in the wedding world. Dad always by her side, coaching her and making sure she was strategic in every move she made as the company scaled.

With sales of over 3 million dollars (and climbing), hundreds of weddings executed, and thousands of referrals passed to other wedding vendors, they have learned the ins and outs of how to handle the ever-changing wedding industry.

Now they have joined forces to create The Abundance Group with one mission in mind: to profoundly help wedding professionals from all across the country create the business of their dreams.


In this episode we’ll cover:

  • Why your mindset is so important when building a team
  • How to avoid letting fear run your team-building efforts
  • How to avoid micromanaging
  • Why perfection shouldn’t be your goal
  • What keeps wedding professionals from taking the plunge and building a team
  • The misclassification mistakes that many wedding professionals make
  • Why you have to set reasonable expectations for your team
  • How to clearly communicate your expectations to your team
  • How not holding people accountable hurts your business and your team members
  • How to create a structure so you can have accountability with your team
  • The big mistake most wedding professionals make when it comes to leadership
  • What it means to be a leader and how you can do that (even if you don’t think you can)
  • How you can figure out if you can afford a team
  • How to figure out how to structure your team

Want to make your marketing easier & more effective?


Links & Resources:

Register for the Building a Team: How to Structure and Afford a Thriving Team Masterclass with Ashley Ebert!
How 5 Wedding Professionals Built Successful Businesses That Don’t Require Them To Work All The Time
Episode 193: Why Your Wedding Business Needs A Virtual Assistant
Episode 147: Why You Should Start Outsourcing Earlier Than You Think
Episode 135: Are You Using These Excuses To Avoid Outsourcing In Your Wedding Business?
100 Things To Outsource In Your Wedding Business: The Complete Guide


More from Ashley & Dale:

Website: www.theabundance.group
Instagram: @theabundancegroup


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