I always hear wedding professionals saying that Facebook ads don’t work. Those people are right, they don’t work…….if you’re doing them the wrong way.
Here are the 3 main things you need to consider to get results from Facebook ads:
- What action do you want the person to take? (Do you want them to like your page, email you, sign up for a free offer on your website, etc?)
- Who are you targeting?
- Where are you going to lead them once they click the ad link? (This is where most people mess up big time and lose a lot of potential business)
If you want someone to do business with you, don’t lead them to your home page.
They will almost always leave because they don’t know you, what you’re offering and why they should care. The best thing to do is to lead people to a page where they can sign up for a free offer. This is a big part of a killer marketing strategy so if you want to learn how to create a free offer and convert those email subscribers into customers check out the Selling With Email Marketing course inside The Wedding Business Collective.
Did you know that you can target individual pages with your Facebook ad?
If you know your ideal client loves Rock N Roll Bride and Offbeat Bride you can choose to target just those pages so only people who like those pages see your ad. This will give you much more bang for your buck because it’s only your most ideal clients clicking on the ad.
This is what the Interests section looks like on the newer version of Facebook. If you have the older version you’ll want to put these under “Precise Interests”. You can target competitors too so think about where your ideal clients are spending time!
It’s not about you, it’s about them.
When you create an ad you need to keep this in mind. People will not click on an ad because you want them to, you have to give them a reason that matters to them. Do you have a helpful blog post you can advertise? “5 Tips To Help You Choose Your Wedding Photographer” is a much better headline on an ad than “Wedding Photographer”.
Ask yourself: what’s in it for them? That is why I’m such a big fan of offering something for free in exchange for an email address. I always do better advertising my free guide to choosing an email marketing service than advertising about “marketing your wedding business”.
Sales is a lot like dating and an ad is where you buy your potential customer a drink to get acquainted, not where you try to rush to the sale.
That would be like going up to someone at a bar and proposing to them before even introducing yourself. It comes off just as crazy in a sales scenario. If you want to learn how to build a sales system for your business that turns new contacts into customers, check out The Wedding Business Collective.
You need an email marketing strategy in order to really profit from Facebook ads.
Why? Because once they’re on your email list, you can market to them over time and convert them into customers. This is the dating method of selling versus trying to get married on the first date. It works for the same reason that dating someone over time before you try to marry them works.
If you want to learn EXACTLY how to build a lead generating machine with email marketing and Facebook ads, I’ve got some good news for you.
I will walk you through using Facebook ads for your business, step-by-step, inside Generating Leads With Facebook Ads. It’s part of The Wedding Business Collective so that means you can ask any questions at all, get support from me and the other members (who are all very smart people) and get access to all of the other courses including Selling With Email Marketing.
If that wasn’t enough, you can take The Wedding Business Collective for a test drive with the free 10 day trial.