You don’t have to be a slave to your business.
Are you . . .
Feeling lost, overwhelmed and unsure about what you should be doing to market your business?
Frustrated and tired of throwing stuff at the wall to see what sticks?
Do you . . .
Wish you knew what worked, and what you should be doing to move yourself forward, so you can stop shooting blindly?
Need someone to give you clarity on what’ll work for your business, so you can do MORE of what you love?
Then you’re in the right place.
Hi there, I’m Heidi Thompson – marketing geek & freedom fighter, and I’m leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook.
Because my mission? Is to help wedding professionals (just like you) live freer lives courtesy of their businesses.
Together, we’re going to EVOLVE your wedding business into a business that gives you the freedom you want and the clients you love working with.
Get ready to kiss overwhelm and frustration “Goodbye!”
My entrepreneurial journey started when I was just a little girl.
I’ve always been a habitual rule-breaker, so it became clear pretty quickly that taking orders from someone else wasn’t going to be my style.
My first business (aside from the occasional lemonade stand)? I called it “Story Time”, and I helped the other neighborhood kids learn how to read. I was natural-born teacher ‘n’ hustler. (This little girl scout could sell 300 boxes of Girl Scout Cookies just like THAT *snaps fingers*).
Growing up in Metro Detroit, I never thought I’d end up living in England of all places . . . but this is where love brought me.
I’ve known my husband since I was 12 and he was 13 and dial-up internet was still a thing. A visit to see him in good ol’ Blighty during my second year at university ignited not only my passion for traveling, but our passion for each other. We got married in 2009.
Meanwhile, back at university, I’d volunteered to run and promote a World AIDS Day event. And so began the start of a love affair of a different kind, with events and digital marketing.
Working with that charity changed the course of my entire career.
I earned degrees in political science and non-profit management. But a career in law wasn’t for me. I realized I wanted to free people to live and work anywhere. (The reason I love politics is the same reason I love helping wedding professionals with their marketing: I adore helping others usher in change.)
I continued organizing various events in different marketing roles, and wound up working as a wedding planner’s assistant. I fell in love with the wedding industry and, although I learned that planning weddings wasn’t for me, I still wanted to be involved in that industry.
I launched a niche wedding fair in England that catered for quirkier, less traditional couples and it was a resounding success . . . except I found I was spending a huge chunk of time helping exhibitors with their marketing, so they could get more out of the event.
That’s when it hit me: Not everyone studies marketing in their spare time.
(It fascinates the hell out of me. I can’t remember the last fictional book that I read. I find the psychology behind marketing and sales intriguing.)
I decided to do something with my years of marketing experience to help wedding professionals – and that’s when I launched Evolve Your Wedding Business.
You see, marketing doesn’t have to be difficult or painful.
In fact, I believe marketing is the KEY to freedom in business.
Ready to start simplifying your marketing?
Here’s to giving the middle finger to overwhelm and getting your marketing on track, once ‘n’ for all!