The Wedding Business Evolution Roadmap

The Wedding Business Evolution Roadmap

When I started my business I was stuck on what to name it. I spend time thinking about potential names and word play but what it came down to was what I want to help people do in their wedding businesses: evolve. I’ve noticed that this evolution plays out through a series of shifts and it takes time. Nothing evolves overnight. Much like that health class you had in school where they separated the boys and the girls. You’ll be going through some changes so it’s best we talk about it so you’re prepared.   The Wedding Professional   Most wedding professionals start their business because they love the creative work they do so naturally the business side of things comes secondary. The problem with that is that in a creative business, you need people to hire you so you can do the things that you love so by putting the business secondary and adopting a “build it and they will come” mindset, you shoot yourself in the foot. Build it and they will come only works in Field Of Dreams & Wayne’s World 2. In the beginning, wedding professionals are in love with the job but they’re not always in love with having a business. There is a big difference between the mindset it takes to do a job versus run a business where you’re the captain of the ship.   All of the things business owners lust after – the flexible hours, the passive income, the freedom to do the work they love with the people they love doing it with – come on the other side of...
Episode 61: Managing Your Money & Dealing With Irregular Income with Carrie Smith

Episode 61: Managing Your Money & Dealing With Irregular Income with Carrie Smith

When you’re a wedding professional your income can be very irregular and the typical financial advice you hear isn’t going to work. On top of that, self employed people often overlook things like retirement planning but no one else is going to do it for you so you’ve got to get started. That can be daunting but it can also be incredibly freeing and empowering. Today’s podcast is all about managing your money in your business and how to budget on an irregular income. Today’s Guest: Carrie Smith  Inner Circle Members get actionable worksheets and access to the full vault of podcasts in addition to great training & community. Not a member? Click here to find out more.  Carrie Smith is a financial writer, budding artist and founder of carefulcents.com. She’s on a mission to help other creatives make a living from their craft and design a business around their lifestyle.   In this episode we’ll cover: How to know when you’re ready to make the leap from day job to working in your business full time. How to prepare for that leap financially. The importance of having an emergency fund and how that fund can actually give you more creative freedom. How mindset comes into play when building & growing a business. How to budget with irregular income. How to create a bare bones budget. Why Carrie is such a huge fan of having different accounts for different goals. How giving your money a purpose can really shift your mindset & how your manage your money. The importance of tracking your time so you can see how much time you...
You Won’t Get Anywhere Without A Strategy

You Won’t Get Anywhere Without A Strategy

I get a lot of questions from wedding professionals that sound a lot like this: “How do I get more likes on Facebook?” “How do I get more comments on Instagram?” “How do I get more repins on Pinterest?” There is a huge problem with questions like this – they are all focused on the wrong thing.   A lot of wedding professionals get obsessively focused on the tactics when really none of that matters without a strategy. It’d be like me dumping out the Lego set for the Death Star and not giving you the instructions or the picture of what it’s supposed to look like. Sure you’re doing work putting stuff together, but you have no idea if you’re moving toward your goal because you don’t know what the goal is.   What is the difference between strategy & tactics? Tactic – the specific practical tasks you do each day. Some examples include writing blog posts, posting to Facebook, replying to emails, making appointments with potential clients. Strategy – the strategy is your game plan, your road map, your battle plan. It’s the higher level view (beyond the day to day stuff) intended to help you achieve your goals. Your strategy is where you want to go. Your tactics are the intentional steps you take to get there. The problem is, most people don’t use tactics in this intentional way and they just throw everything at the wall to see what sticks and wonder why nothing does. Let’s say you want to book 20% more weddings than you did last year. That’s a great goal. Your strategy...
Episode 60: Brave Love & Self Care with Alexis Asbe

Episode 60: Brave Love & Self Care with Alexis Asbe

Would you ever treat an employee the way you treat yourself? Most of us are pretty rough on ourselves and we don’t take the time for self care because it feels like we have a million other things to do. Here’s the thing though, there is a very good reason why airlines tell you to put your own oxygen mask on first before assisting others. You are no help to anyone if you’re unconscious from lack of oxygen. The same thing applies to business and today you’ll hear from Alexis Asbe about the importance of self care and how to fit it into your busy schedule. Today’s Guest: Alexis Asbe  Inner Circle Members get actionable worksheets and access to the full vault of podcasts in addition to great training & community. Not a member? Click here to find out more.  In 1990, Alexis founded one of northern California’s leading wedding and special event companies. With tremendous passion for creative and evocative design, Alexis began with only a small space in her garage and developed one of the most celebrated event and design companies, designing for over 3000 events as the founder. With over twenty-five years in business, she has consulted and designed more weddings and events than any other designer in the country. She has personally interviewed thousands of people, and has worked for many celebrities and their families. Her designs have backed up well- known political figures and British royalty. Her work has been featured on CBS’s Evening Magazine, Extreme Makeover: Home Edition, and has been published in Modern Bride. She is a wife, mother, best selling author, coach, business consultant;...
Nobody Cares About You

Nobody Cares About You

The most powerful marketing and sales lesson I could ever teach you is this – nobody cares about you. Now I’m not trying to be a dick, there is a valuable lesson here so stick with me. The biggest mistake that people make in their marketing is talking only about themselves and how awesome their business is. Whether we like to admit it or not we are selfish creatures and we only care about ourselves. That means you need to tell people what you can do for them instead of talking about yourself. “Don’t promote your stuff, promote what it can do for me!” Click To Tweet Nobody buys things because of what they are at face value. They buy things because of the result they will get. Many companies tried to take MP3 players to market in the late 90s before Apple created the iPod. The reason those companies failed is because they sold it as a 2 GB MP3 Player which meant nothing to anyone. The same thing applies to how you describe what you offer. Apple took a different approach and sold the iPod as “1000 songs in your pocket”. Overnight the iPod took off because people understood what it did for them. You have to do this with your products and services as well! Have you ever gone to the store and thought “I’ll buy this floor cleaner because I really like floor cleaners!”? I really hope not because if you do you have bigger issues than your marketing 😉 People buy cleaning products so that they can have a clean house and you can go even...
Episode 59: Mental Health, Managing Busy-ness, Styled Shoots & Revenue Streams with Chelsea LaVere

Episode 59: Mental Health, Managing Busy-ness, Styled Shoots & Revenue Streams with Chelsea LaVere

If you’ve ever felt overwhelmed by your business, you’re going to love today’s podcast. Our guest runs 3 businesses and has learned to do so without burning herself out. We get into how it’s important to know your limits and get the help you need (and not be ashamed of needing help) and how mental health plays into this. This is a great conversation about mental health, busy-ness, styled shoots, social media & revenue streams. Today’s Guest: Chelsea LaVere  Inner Circle Members get actionable worksheets and access to the full vault of podcasts in addition to great training & community. Not a member? Click here to find out more.  Chelsea LaVere is the lead wedding photographer for Bit of Ivory Photography, the owner and Creative Director behind Orchestrated Stylized Shoots, and wedding blog founder and editor of Tidewater and Tulle. Since 2009, she has proudly built her successful wedding-anchored businesses from the ground up, thanks to her respective teams of equally amazing people and some good old-fashioned elbow grease over the years. With experience in knowing the “start to finish” of a wedding and stylized shoot, Chelsea is passionate about all sides of the industry and loves to share her expertise in helping her fellow wedding pros succeed and be stronger and happier small business owners. She and her work has been featured in Denim + Grace, Professional Photographer Magazine, Wedding Planner Magazine, Burnett’s Boards, and other leading online wedding publications. You can get to know Chelsea more on her career website: www.chelsealavere.com. In this episode we’ll cover: How Chelsea runs 3 businesses without burning herself out. Tips on how you can...
10 Ways Wedding Professionals Can Use Periscope To Connect With Potential Clients

10 Ways Wedding Professionals Can Use Periscope To Connect With Potential Clients

In case you haven’t heard, Periscope is a new social network that lets you to broadcast live videos interact with people in real-time. That makes it very impromptu and casual which is a lot of fun. I’ve created a free guide detailing how to use the Periscope app along with some best practices but what most people struggle with is thinking of what to scope about. I’ve got 10 ideas to help you get started and lots of examples to go along with them! #1 Behind the Scenes Everyone likes to see behind the scenes so give people a peek! Most people have no idea what creating a beautiful wedding cake looks like or what a caterer has to do prior to the wedding so share it with them! Pull the curtain back and give them a peek. #2 Showcase New Products If you sell products like wedding dresses, accessories or anything else really, you can showcase your new products on Periscope. Take people on a tour through the new dresses that just arrived in your bridal shop or showcase the new bridal accessories you’ve created. Remember though that it’s about sharing and having a conversation so you’re not selling. #3 Tutorials Periscope is a great place to show people how to do something. If you’re a makeup artist you could demonstrate how to prep and take care of your skin in the run up to your wedding day. If you’re a florist, you could show people how to keep their flowers looking fresh throughout their wedding day. If you have a DIY income stream in your business, you could give people a...
Episode 58: Using Experiences In Your Marketing & Building A Team with Callie Murray

Episode 58: Using Experiences In Your Marketing & Building A Team with Callie Murray

Have you ever thought “If only they could see how I work or work with me first, they would definitely book me!”? Experiences are really important and can make for powerful marketing. You can do this online with tools like Periscope and our guest today does it in person in a big (and very awesome) way at big fake weddings that she organizes. You are going to love this! Today’s Guest: Callie Murray  Inner Circle Members get actionable worksheets and access to the full vault of podcasts in addition to great training & community. Not a member? Click here to find out more.  Callie Murray started The Big Fake Wedding (then called The NotWedding) in 2008 and has been blessed by steady growth of the company in the midst of cross-country moves with her Navy husband and the births of her three little girls. Callie currently manages the staff and handles the big-picture elements of the company: where we’re going next, who’s taking us there, what we are going to do when we get there. In this episode we’ll cover: How Callie took the bridal show idea and turned it into The Big Fake Wedding The power of giving experiences versus just giving information How the try before your buy idea can apply to the wedding industry How powerful vendor relationships can be How Callie manages to nurture relationships with over 1000 vendors How to make sure you’re maintaining relationships over time because that’s the key to getting more business & growing. Tools to help you keep in touch with important contacts without overwhelming yourself. Why it’s so important to provide...
Is Your Money Mindset Keeping You Broke & Unhappy?

Is Your Money Mindset Keeping You Broke & Unhappy?

Whether we realize it or not, we all do the things we do around business and money because of our money mindset. Everybody has a money mindset made up of the beliefs, attitudes and sometimes even myths we’ve come to buy into over the years. This stuff lies beneath the surface and it isn’t at all obvious if you’re not sure what to look for so today I’m going to help you with that. Everyone has money blocks that comes from beliefs about money that we picked up at an early age. They look like this: I can’t charge for this because I love doing it. Making money is hard but my work comes easy to me so I can’t charge much for it. I can’t make more money than my mom/dad. That would be disrespectful and awkward. Money doesn’t grow on trees. I want to invest in that program/course/coach but I’m not worth that kind of money. My competitor only charges this much so I can only charge that much. I’m not comfortable making more money than my partner so I’ll keep my prices low. Rich people are greedy and I don’t want to be greedy so I can’t be rich. I love my work so much I’d do it for free so I feel bad charging for it. I should just be happy to be making any money at all so I can’t set big goals for myself. I’m not in it for the money so I shouldn’t focus on how much money I make. All I do is take photos/plan weddings/make floral arrangements/etc, I can’t justify earning...
Episode 57: Handling Questions About Your Prices with Alan Berg, CSP

Episode 57: Handling Questions About Your Prices with Alan Berg, CSP

If you’ve ever had someone contact you and ask “How much do you charge?” in email, on the phone or in person, you know that it can be frustrating. Alan Berg is joining us in this podcast to discuss how to handle this question when you get it and how to set yourself up to get this question less often and book more weddings in the process. Today’s Guest: Alan Berg, CSP  Inner Circle Members get actionable worksheets and access to the full vault of podcasts in addition to great training & community. Not a member? Click here to find out more.  With more than 25 years in sales, marketing and sales management, Alan Berg, CSP has been called “North America’s Leading Expert on the Business of Weddings & Events”. He’s a Certified Speaking Professional®, a prestigious designation conferred by the National Speakers Association and one earned by only 12% of speakers worldwide. Alan is a featured presenter every year at catersource, The Special Event, Wedding MBA, the Irish & Dubai Wedding Summits, and other major industry conferences in North America and internationally. Alan is now a contributing Education Guru for WeddingWire, the leading wedding technology company. He also speaks and consults for weddingsonline in Ireland, Dubai and India, as well as Guides For Brides in the UK. In this episode we’ll cover: The 4 ways to handle pricing on your site and which is best for you How to identify buying signals How to ask your potential clients better questions and then shut up & listen A WeddingWire study found 88% of couples are looking for pricing information before they...

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