Episode 50: Marketing To Grooms with Chris Easter

Episode 50: Marketing To Grooms with Chris Easter

If you’re using the term “bride” all over your website when you’re actually marketing to couples, you could be alienating grooms and that’s going to impact your business in a big way. Splendid Insights reported in 2012 that “65% of...
Are You Putting All Of Your Eggs In One Basket?

Are You Putting All Of Your Eggs In One Basket?

Most wedding businesses function on a business model where the owner exchanges their time for money. That makes sense, until your realize that if something were to happen to you and you were unable to work, you’d be royally screwed. You won’t get paid...
What To Do If Your Potential Clients Only Ask About Price

What To Do If Your Potential Clients Only Ask About Price

I hear it all the time from wedding professionals – “All brides care about is price”. Really? Well how do you explain this? When couples were asked if price was the determining factor when hiring a wedding vendor, 80% said NO. (The Wedding Report)...
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