All About Pricing [Day 25: 30 DBWB]

[This post is an excerpt from the 30 Days To A Better Wedding Business Workbook]

Pricing is a tricky issue so I brought in a specialist for this. I recently interviewed Joyce Washington, pricing expert from The Common Cents and we discussed all sorts of different pricing questions.

In this video, we discuss questions like:

• Can pricing your items too cheap put people off?
• What is “affordable”?
• How do you set your prices so that your services don’t seem generic?
• Is there a formula for pricing?
• How do you raise your prices?
• When should you raise your prices?
• What should you consider when you set prices?
• Does discounting devalue your work?
• How many packages should you have?

[youtube http://www.youtube.com/watch?v=Ch4V-454S2A&w=560&h=315]

There is also a lot of unrest in the wedding industry about whether you should provide your prices on your website or not. Here is why I think you should display your prices on your website and how not listing them could be scaring people off.

What other pricing questions do you have?