Episode 51: What You Should Know About Working With Wedding Bloggers with Julia Braime
Have you ever wondered what goes through the head of a wedding blogger and how to reach out to them so that they’ll respond? My guest today runs one of the top wedding blogs in the UK and we discuss what you should know about working with bloggers, how to get the most out of blog advertising, how to get more engagement on social media and how to manage a busy workload.
Former lawyer and bride to be Julia founded Brides Up North with a chip on her shoulder. Frustrated by the poor Northern presence in glossy bridal magazines and online, she decided to do something about it herself.
With a background in fashion journalism Julia put her media & marketing skills to work to create a dedicated blog and directory, especially for Northern brides.
Since its launch in 2010, Brides Up North has skyrocketed in popularity and profile to become one of the most visited wedding blogs in the UK, and is the only top bridal blog especially for Northern Brides. Brides Up North’s branded luxury wedding exhibitions across Yorkshire, the North West and North East have been consistently sold out with record attendances for the venues. Brides Up North have hosted over 50 luxury bridal events since 2012, and have 18 events planned in 2015 alone.
Brides Up North has been named “Best Blog for Northern Brides” by Channel 4; crowned “Best Big Day Inspiration” blog in the Wedding Magazine Awards 2013 and highly commended in the “Best City Blog” category in the Wedding Magazine Awards 2014; listed in Easy Wedding Search’s Top 100 UK Wedding Blogs and in Bride Tide’s Top 100 Wedding Blogs in The World 2011, 2012 and 2013. Brides Up North was also a finalist in the Cosmopolitan Blog Awards 2014 (“Best Wedding Blog”) and in Perfect Wedding Magazine Awards 2014 (“Best Wedding Blog”).
Julia was headhunted as editor of Unveiled Magazine – the luxury wedding magazine for the North – in January 2015 with the aim of further developing this bridal title to build on the quality and creativity that the team achieved in their inaugural issues.
In this episode we’ll cover:
- What you need to know before submitting a wedding to a blogger
- The best way to reach out to wedding bloggers
- How to follow up with a blogger after submitting a wedding
- How Julia gets such fantastic social media engagement
- The common threads between wedding professionals who do well with blog advertising
- Blog advertising best practices & mistakes people make
- What you should have in place before advertising on a blog
- How to get the most out of your next wedding fair
- How to start making connections with wedding bloggers
- Why you shouldn’t putting wedding bloggers on a pedestal
- How Julia juggles the blog, writing, running wedding fairs, and a whole lot more without going nuts
- How to start building a team
Link & Resources mentioned in this episode:
How to make sure you’re getting a return on your ads
How to use Facebook Insights
How to work with a virtual assistant
The best resource I’ve ever found about building a team/outsourcing
Wedding Business Profits
The Hidden Money Webinar
More from Julia:
Website: www.bridesupnorth.co.uk
Twitter: @bridesupnorth
Facebook: www.facebook.com/bridesupnorth
Pinterest: www.pinterest.com/bridesupnorth
Instagram: www.instagram.com/bridesupnorth
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