Facebook ads can be a beast to learn and benefit from so when you come across a strategy that works, take it and run with it. In this episode, you’ll learn about a Facebook ad strategy that is absolutely killing it for photographers and how you can use it in your business to get similar results!
Today’s Guest: Andrew Hellmich
Andrew is a professional wedding and portrait photographer on the Central Coast of NSW, Australia. He’s been shooting professionally for 20 years and photography has allowed he and his family and a terrific lifestyle, a home, great schooling for his boys and overseas holidays most years.
Andrew started PhotoBizX – an interview based business podcast – after a rough start in his business and finding it so difficult to get the kind of information you need to start finding success quickly.
In this episode we’ll cover:
- Why you shouldn’t boost a post and what to do instead.
- Why using a questionnaire after the ad is so effective.
- Why you should aim to turn people off with your Facebook ads.
- How leading with a giveaway makes a big difference in Facebook ad results.
- What it means to offer something that is “strategically free”.
- How often to run a giveaway ad.
- The behind the scenes process of running Facebook ads.
- Common Facebook ad mistakes and how to avoid them.
- The importance of scarcity.
- How to track your ROI.
- How email marketing works in conjunction with Facebook ads.
- Why you should target both men and women with your ads.
- How to take this Facebook ad strategy and implement it in your business.
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Link & Resources mentioned in this episode:
Andrew created some additional video training on Facebook Ads for you!
Andrew’s Facebook Ads Course (the step by step on how to use this strategy)
Start a free trial to The Wedding Business Collective and supercharge this strategy with our Selling With Email Marketing course
Andrew’s interview with Bernie Griffiths about this ad strategy
Clone Your Best Clients
More from Andrew:
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