You’re marketing your wedding business, you have a website, but the leads aren’t coming through. Sound familiar? It’s a VERY common problem for wedding professionals so you’re not alone!
Today’s podcast guest experienced an aha moment about his website and hit the books to figure out how to make it work for him. After more than 100 books and countless other resources, he has figured out some great ways to turn a website into a lead generating machine. If you want more leads, you’re going to love this episode!
Today’s Guest: Brandon Stiles
5 years ago, Brandon was working as a songwriter in Nashville. To make extra money, he started an entertainment company, performing weddings and corporate events. The first year, we made…. $0. Nothing. The second year, a few thousand at most, not much better.
That’s when he decided to figure out the whole ‘digital marketing’ thing. He read over 100 books in a year and devoured courses, lectures, and everything he could. With the help of all that learning, he was able to take the company to $102,000 in that 3rd year.
Brandon learned something even more valuable: he genuinely LOVED digital marketing. And even better, he loved helping other businesses who were ‘stuck’ (like he was) and showing them how to grow and finally get the success they want, using a few of the systems and principles that helped me build.
In this episode we’ll cover:
- The 4 pillars of building a business
- How to turn your wedding business website into a lead generating machine
- How marketing is like dating
- The homepage mistakes people make
- Why you should answer the #1 question on your homepage
- How to rank for your dream keyword
- Why keyword research is so important for SEO
- How to form preferred vendor relationships and get more referrals
- How to stay top of mind with vendors
- What to do if you’re not getting results with your Facebook ads
- The importance of Google Analytics
- Why you should map out the path you want people to take through your website
- The fears of success and failure and how your mindset impacts your business
Register for the free training: How To Squash Overwhelm With A Marketing Plan
Want to make marketing your wedding business easier? This is the webinar for you!
Links & Resources:
Register for the Creating an Effective Marketing Plan Webinar
Brandon is giving you access to this SEO training for FREE!
Brandon’s Perfect Business Homepage template
Making Money Is Killing Your Business by Chuck Blakeman
Getting Everything You Can Out Of All You’ve Got by Jay Abraham
Don’t Make Me Think by Steve Krug
What’s The Point Of Your Website?
Episode 93: Testing Your Way To Facebook Ad Success With Tyese Knight
Episode 99: How Email Marketing Can Get You More Wedding Business Leads
Why You’re Not Getting More Referrals & What To Do About It
Episode 81: How Working With A Virtual Assistant Can Help Your Business with Kellie Daab
The Wedding Business Collective
More from Brandon:
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Save your spot!
Join me live for the Creating an Effective Marketing Plan Webinar on July 31st @ 1pm PST/4pm EST/9pm GMT