Community, connection, and healthy competition are important for all entrepreneurs but wedding professionals work together in a uniquely collaborative way. Despite working together in community with other wedding professionals, it’s easy to feel alone in your entrepreneurial journey.

The idea of community over competition allows us to support and be supported by who we could otherwise see as our competitors and not friends, but Natalie Franke and the Rising Tide Society have been on a mission to cultivate community among creatives, even those in competition with one another, over the past several years.

In this podcast episode, you’ll learn how to foster healthy competition and avoid a “me vs them” mindset. You’ll learn how to build community, build better relationships, and avoid comparing yourself to your colleagues in your industry. It’s easy to feel alone, but this episode dives deep into how you can better connect to and foster a supportive community of your peers.

Today’s Guest: Natalie Franke


Natalie Franke Hayes is an entrepreneur, mobilization marketer, community builder, and neuroscience nerd. As one of the founders of the Rising Tide Society, the Head of Community at HoneyBook, and author of Built to Belong, she leads tens of thousands of creatives and small business owners while fostering a spirit of community over competition around the world.


In this episode we’ll cover:

  • How to deal with entrepreneurial loneliness
  • Why community is a competitive advantage
  • How to avoid falling prey to a “me vs them” mindset
  • What healthy competition looks like
  • The habits you can use to build better relationships with your peers
  • How to avoid the urge to try to fit in
  • How to start building community
  • How to look at the ROI of community
  • Why putting people first is a strategic business decision
  • How to stop consuming on social media and start connecting

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Links & Resources:

Join The Wedding Business Collective
Get your copy of Natalie’s new book, Build To Belong!
Honeybook (get 50% off for 1 year)
Rising Tide Society
Episode 196: The Right Way To Networking With Wedding Vendors with Megan Gillikin
Episode 172: How To Make Networking Work For Your Wedding Business with Kevin Dennis
Episode 123: How To Get Referred By Wedding Planners & Other Vendors with Josey Stafford


More from Natalie:

Instagram: @nataliefranke


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