Remember when social media was fun? When it didn’t feel like a huge chore to feed the social media beast? Social media is important, but it can be draining and feel like you’re on a never-ending treadmill. When social media feels tedious and exhausting, we get worse results and we miss out on the whole point: connecting with other people.

Good news: There is a way to bring ease and fun back to social media marketing and lots of ways to hack the content creation process to make the entire process so much more manageable. In this episode, you’ll learn directly from a social media strategist how you can make social media fun again AND get better results in the process.

Today’s Guest: Serena Waller

Serena is a taco-loving, coffee-drinking, nap-obsessed #boymom (of one) and wife that enjoys hiking, traveling, surfing, yoga, flowers, organizing, reading, online shopping, and dreaming up her next big adventure.

Serena started Delegate and Elevate almost six years ago after working in catering sales, business development, and project management within the hospitality industry for almost 10 years. D&E is a social media marketing agency that helps busy wedding & creative industry professionals offload social media + blogging so they can get back to the things they love. She resides in sunny St. Augustine, Florida.


In this episode we’ll cover:

  • Where to source content if you don’t have a lot to work with
  • How to make social media fun again
  • How social media is one big experiment
  • How to balance planning ahead with reacting to what’s happening in the world on social media
  • How 2020 changed how Serena plans social media content
  • What content pillars are and how to use them
  • Important mindset changes to make to be successful on social media
  • What to do if you feel repetitive on social media
  • How to use stock photography properly
  • How to repurpose content
  • How often to post on social media
  • How long it takes to get results from social media marketing
  • How engagement fits into your social media strategy
  • Why relatability is so important to your social media success

Want to make your marketing easier & more effective?


Links & Resources:

Join us inside The Wedding Business Collective!
Episode 27: Using Styled Shoots To Get Featured On Blogs & Book More Weddings with Alexis Accomando
Episode 206: How To Convert Social Media Relationships Into Sales with Aleya Harris
Sourced Co. (stock photography specifically for the wedding industry)
Pops Of Pretty
Styled Stock Society

More from Serena:

Website: &
Facebook: &
Instagram: @delegateandelevate & @popsofprettystock

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