If you’ve ever spent any time with a 3 year old you know that they ask “Why?” to absolutely everything. When it’s not your kid it’s amusing but when it is your kid it’s hard to come up with that many reasons why something is the way it is. Kids that age are full of questions because the world is so new to them.
Now let me ask you a question – when was the last time you actually stopped and asked yourself why you were doing something?
Adults don’t ask themselves or others “Why?” nearly as much as they should. Often times we choose not to ask questions for fear of looking stupid, but if you ask me it’s stupid not to ask questions so that you can learn new things. That’s why we have a status quo. Most adults go through the same path in life without questioning or thinking too much about it. But you’re not the status quo. You’re an entrepreneur!
I have a challenge for you: The Think Like A 3 Year Old Challenge
Your challenge is to stop and ask yourself questions around why you are doing the different things you do in your business. Let me give you an example…
Let’s say I am planning to run an ad in a particular magazine.
Why? Because I’m trying to book more weddings. Well that just brings up more questions…
- Is that the best way to do it?
- Is that the smartest way to do it?
- Is that a wise investment of your time/money?
- How will you measure your return on your investment?
- Are you running an ad because someone told you it was a good idea?
- Are you running an ad because that’s what everyone else is doing?
These are all questions that you need to consider and you may not have thought about them until you asked yourself questions. Most small business owners are NOT intentional with their marketing. That means they are flushing a whole lot of money down the toilet. You can save yourself a lot of hassle, headache & money if you stop and think about what you want to achieve and then making sure that your actions align with that.
Adults have a tendency to go on autopilot and that’s really dangerous when it comes to running a business. Don’t do things because you feel like that’s what you’re “supposed to do” or that’s what everyone else is doing. You are not a lemming, don’t act like one!
As every mom ever has always said, “If everyone else jumped off a bridge, would you?”
So, will you be taking The Think Like A 3 Year Old Challenge? Tell me in the comments below what you stopped to question and what you discovered in the process!