Welcome back to this special trilogy of podcast episodes dedicated to helping you book more weddings! This is episode #2 in the series and if you missed the first episode of this series, head over to evolveyourweddingbusiness.com/34 to get caught up. Now, I have someone I want to introduce you to.

Evolve Your Wedding Business Podcast Episode #35: How One Cake Maker Went From Ready To Close Her Business To Running A Thriving Wedding Business She Loves With Jaclyn

Do you ever feel like quitting?

Just a year ago, Jaclyn felt like quitting. Jaclyn started her business and like all of us, thought she could just build it and they would come but it didn’t work out that way. Be sure you click the podcast player above to hear how Jaclyn went from ready to close her business to running a thriving wedding business that she loves.

jaclyn - try to woo potential clients

How to use the Spotlight Technique in your business

the spotlight technique

In the podcast, I told you about one thing Jaclyn learned and applied that got her featured in Brides Magazine & got her invited to write regularly for both Aspirational Bride & Bridal Musings as their resident cake expert – The Spotlight Technique. Here are the 5 steps you need to take to put it to work for you:

1. Go to your Twitter page and create a private list called “Outreach” (You can go directly to your lists page by going to http://www.twitter.com/yourtwittername/lists) and start adding the people who you’d like to build relationships with to this list. Add anyone you want to work with, partner with, get to know and get referrals from or anything else to this list.

2. Sign up for a Hootsuite free account if you don’t already use it. This Hootsuite Quick Start Guide will show you how to add your Twitter account and add the new list you’ve created as a stream. This will make it so much easier to monitor what is happening not only on your new list, but throughout your entire Twitter account.

3. Sign up for Feedly and search for the people you added to your Twitter list. This will allow you to pull all their blogs together in one place so that if you don’t see them in the Twitter list, you can still share it.

4. Put a 15-30 minute block into your calendar every day for relationship nurturing. I put this into my Google Calendar so that it pops up everyday to remind me. Take this time to check your Feedly and Twitter list to see what your contacts have been up to.

5. If anything they have linked to, blogged about or tweeted about would appeal to your audience, share it. Make sure they know you have shared it by structuring your tweets like this:

How To Deal With Negative Reviews http://ow.ly/haoP3 via @debbieorwat

This may sound like it would be too small of a gesture to matter, but you are helping your contacts build their audience by sharing their content with your audience. You are marketing for them and that is one of the nicest things you can do for a fellow business owner! If you do this on a regular basis, they will notice. Marketing is very frustrating for a lot of people and for someone to lend a hand like this goes a long way.

This is just one strategy – you’ll learn a LOT more if you join Book More Weddings Academy (which you’ll learn more about soon). If it can take Jaclyn from ready to close her business to growing & loving her business, imagine what it can do for you!

Coming up in episode #3 of this series I’ll be answering your questions and sharing some results from some of the people who have put my marketing methodology to work in their business.

Before I let you go for today, I want you to take a moment to think about a few things. What if sales were as easy for you as they have become for Jaclyn? If you had no problem booking all the perfect couples you wanted, what would your life be like? What would you be able to do that you’re not able to do now?

Jaclyn turned her business around over the past year. Where do you want to be in 1 year? What about 3 years? What is your long-term big audacious pie in the sky vision for your business? Leave a comment below and let me know!

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