You’ve probably heard that you should have an ideal client, and maybe you do, but there is a fatal flaw with the classic ideal client exercise and it’s undermining your marketing. Find out what it is and what to do about it in this podcast episode!

The Problem With Ideal Clients With Heidi Thompson

In this episode we’ll cover:

  • How the traditional ideal client exercise leaves you hanging
  • Why it’s so important to understand you ideal client as a person, not just a bride or groom
  • Why demographics just aren’t enough to base your marketing on
  • How to turn your amorphous blob of an ideal client into a concrete profile of 1 or 2 people
  • Why “bride” is not an identity
  • How truly understanding your ideal client makes all of your business decisions (and your marketing) easier

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