You have a lot of things on your plate as a wedding business owner. Wouldn’t it be nice to get some of your time back? When you outsource and delegate tasks, it frees you up to work on the CEO level tasks within your business like bringing in more business or strategic planning for the next quarter. It also allows you to actually have a life, one filled with less stress and less work. Sounds pretty great doesn’t it?
A lot of wedding business owners think there isn’t anything they can outsource so I’ve compiled a list of 100 things that you can outsource in your wedding business. Take your pick and get started! The growth of your business, and the preservation of your sanity, depends on it.
1. Formatting Blog Posts
If you’re like me you love writing blog posts, but formatting them can be time-consuming and tedious. Having someone take your Google Docs and format them into blog posts on your website for you can save you a bunch of time that you can be spending on other things.
2. Scheduling Social Media
Organizing and scheduling all of your posts across various social media platforms can be a daunting and frustrating task. Finding someone to select images, find and use the best hashtags, write posts, and then scheduling them for you in a tool like Smarterqueue or Tailwind can be a real game changer!
Sending out invoices is one of the most boring tasks when it comes to running a business but one of the most important (without invoices you won’t get paid!). Knowing that someone is on top of this for you is super helpful and it means that you can spend more time doing the things that you love in your business!
4. Sending Proposals
As with sending invoices, sending proposals can be time-consuming, so why not outsource this task to someone else so you can keep working on getting new clients?
5. Tax Preparation & Filing
Preparing and filing your taxes can be stressful and slow and it can make you want to scream. Outsourcing it can help your efficiency and profitability by freeing up a lot of your valuable time. This was one of my absolute favorite things to outsource and get off of my plate and the interesting thing is, I’m saving more money on my taxes because I’m letting a pro handle it.
6. Answering Calls
It may not seem like it but answering calls and checking voicemails can end up taking up hours of your time, time that you could be spent on paying clients.
7. Client Gifting
I love sending gifts but, as with most small business owners, I do not have a lot of time to search for the perfect gift, package it, and go to the post office to send. Even if you shop online, it can save a lot of time having someone else go on Amazon and organize a gift to be sent to a client.
8. Image Culling
Having someone else go through and cull your images may not sound great to everyone but it can help to have another pair of eyes looking at your work and deciding what has to go. Also, going through all of those images and be incredibly monotonous and take up a lot of your time so it may be worth outsourcing the process.
9. Creating Content Calendar
Creating content is super important but it’s often hard to know what to post and when to post it. Outsourcing a content calendar to someone can be invaluable for your business, especially if that person is better at planning and more organized than you!
10. Sending Anniversary Cards To Clients
Want to stay top of mind with past clients and encourage more referrals? A great way to do that is to send your past clients a first anniversary card to remind them of how much they enjoyed working with you and wish them well. This is simple, easy to outsource, and really has an impact on referrals.
11. Reaching Out To Vendors To Build Referral Relationships
If you’re like most wedding professionals, vendor relationships are important. You can have an assistant create a list of new vendors to meet and keep up with ones you already know by interacting with them on social media and resharing their posts.
12. Video Editing
If you create videos in your business you know it can be time-consuming to edit them. This is a perfect task to outsource because it frees you up to do more important tasks in your business. This is especially true if you’re a videographer!
Working on SEO is going to help you get found in search when couples are looking for vendors BUT you do not need to be the person to work on it. In fact, you probably shouldn’t be the person to work on it. There are some common SEO mistakes that wedding professionals make but when you work with an SEO expert, you can avoid them and make SEO work for you.
14. Updating Your Website With New Images & Testimonials
Does your website have your latest and greatest images and testimonials? This kind of website maintenance is easy to forget about and it’s something a virtual assistant can do for you so you don’t have to worry about it.
15. Requesting Testimonials
Do you have testimonials from your best clients? Are you getting testimonials that sell for you? Why not have a VA follow up with your clients and request them for you? After all, testimonials are an important tool!
16. Website Maintenance
Website maintenance is something often gets thrown to the wayside but it’s important to make sure things continue to run smoothly. After all, it’s the first thing your potential clients see!
17. Creating Timelines
If you’re a wedding planner, you know that creating timelines is an incredibly time-consuming task. How much time would you get back if you handed that off to someone else? How much impact on growing your business could you have with that time?
18. Interacting On Social Media
Social media is just that, social, so it’s not enough to post and not interact. You could have someone interact on your behalf each day and notify you of anything you need to respond to personally.
19. Instagram Hashtag Research
How strategic are you with your Instagram marketing? Hashtags are a key part of any Instagram marketing strategy and you could easily outsource hashtag research so you’re making the most of each and every post.
20. Wedding Fair Support
It’s hard to man a wedding fair booth alone so why not make it easier yourself and have an assistant help you? This opens you up to be able to have even more conversations with interested couples!
21. Creating Your Email Opt In Offer
If you want to start using email marketing, you need an email opt in offer. You can record voice notes and have an assistant transcribe that into a downloadable PDF that will entice people to sign up for your email list
22. Setting Up Your Email Opt In Form
If you’re going to use email marketing, you need an email marketing provider to create the form and provide the opt in offer once someone subscribes. You could outsource the set up of this in your email marketing tool whether that be Mailchimp, ConvertKit, or something else!
23. Checking Your Voicemail
You don’t have to be the one checking your voicemail. You can have someone else do that and give you notes on that actions that you need to take. Easy peasy!
24. Creating Forms
You probably need a variety of forms in your wedding business from your contact form, to your client intake form, to a more details wedding details form. You don’t have to be the one to create those forms and handing this off frees up your time for more important tasks.
25. Creating & Sending Surveys
You probably know I’m a huge fan of talking to your best clients so that you can create a marketing strategy that attracts more of them. I even wrote a book on the topic called Clone Your Best Clients. A great way to do that is via surveys. Decide what you want to ask your previous clients and hand it off to someone else to create and send.
26. Following Up With Leads
How many leads are slipping through your fingers because you don’t have an optimized system for collecting and following up with leads? By following up with leads in your pipeline you can turn more of your leads into clients and this is something an assistant can easily do on your behalf.
26. Following Up With Clients
Are you still waiting to hear back from that one client so you can move forward? As the CEO of your wedding business, your time is better spent working on higher level tasks so hand over the follow up to someone else.
27. Fixing Broken Links
The longer your website exists, the more likely it is that you’ll have broken links sprinkled throughout. Not only is this annoying, it has a negative impact on your SEO because it makes your site look neglected. This is one of those website housekeeping tasks that a VA can easily handle for you.
28. Doing Payroll
If you have a solid system set up, you may be able to outsource payroll to a virtual assistant. If not, you can absolutely outsource it to a better tool like Gusto or a payroll professional.
29. Landing PR Coverage
You’re probably missing out on a lot of PR coverage because you’re not able to devote the time or attention to looking for opportunities. There are plenty of ways to get your wedding business featured in the press and you can outsource searching for and pitching for PR coverage.
30. Researching & Pitching Podcasts
Have you ever considered pitching yourself as a podcast guest to podcasts for your ideal client? You’ll be able to share helpful advice and listeners will be able to get to know you a bit from listening to you speak. As a podcast host, I can say it has definitely helped people get to know, like, and trust me before working with me. You can outsource both the research and pitching aspects of this task.
31. Paying Bills
Yes, your bills have to get paid, but you don’t have to be the one who pays them. You can outsource paying your bills to an automated tool or to an assistant. Your time is worth more than this task is worth!
32. Researching Your Competitors
If you want to stand out in a crowded market, you need to understand who your competitors are and why someone would choose to work with them over you. You’ll need to do a simple competitive analysis where you’ll examine who your competitors are, who they’re marketing to, and how they’re marketing. We go more in depth into this inside the How To Squash Overwhelm With A Marketing Plan course so click here to get access! Outsource this by having your assistant go through the course and do it for you!
Your house needs to be cleaned, but is your time better spent cleaning or working on strategically growing your business? Outsourcing your housekeeping allows you to free yourself of the stress of that growing pile of dishes. Getting help at home allows you to be a better wedding business owner and it allows you to do things that bring in more income.
34. Optimizing The Images On Your Website
Google doesn’t see all of those beautiful images on your site the way you and I do so it doesn’t know what’s in them. The file name, alt text and description for each image on your site tells Google what it is. If you aren’t optimizing your images with keywords, it’s going to hurt your SEO but this is another tedious task you can outsource to a virtual assistant.
35. Grocery Shopping
I hate grocery shopping. I don’t know what it is but I just HATE it. It takes more time than I’d like and it’s annoying. You have to eat but you don’t have to do your own grocery shopping. I often outsource my grocery shopping to Instacart and let someone else take care of that for me. It’s super easy and it’s cheap! You could also outsource your grocery shopping by ordering from Amazon Prime.
36. Managing Usernames & Passwords
I’m sure you have a LOT of logins and if you want to keep your business safe and secure, it’s important to protect them and not just save them to your browser. Outsource this to a tool like 1Password or Lastpass to keep those logins safe and available on any device. These tools also make outsourcing to a virtual assistant wayyyy easier!
37. Creating Financial Reports
It’s obviously important to keep on top of your finances, this is a business after all. There are some key financial reports you need to review and you can outsource the creation of these reports so you can quickly review them and make decisions accordingly. Less worker bee, more CEO.
This one’s for you wedding venue owners. How often do you find yourself doing things on the grounds of your venue that you probably shouldn’t be doing? Plenty of wedding venue owners find themselves doing the landscaping because they haven’t outsourced it yet and this is an easy one to hand over to someone else. What other business has the CEO operating as the groundskeeper?
39. Asking Your Clients Where They Looked For Vendors & Where They Found You
If you can figure out where your existing clients look for their vendors you can determine which marketing activities are most worth your time. If you advertise on a blog and none of them look at blogs, it doesn’t make sense to continue doing that. This may sound like a no-brainer but most wedding business owners don’t do it! Outsource this task to a virtual assistant and have them do it on a regular basis so you have up-to-date data.
40. Running Facebook Ads
Facebook ads can be profitable if done strategically but it does take time to map out that strategy and plan campaigns. You can outsource Facebook ads to a Facebook ads strategist who is going to be able to do a better job because they live and breathe this stuff!
41. Running Google Adwords Ads
Google Adwords ads work really well for some wedding businesses but they do have a steep learning curve and require constant attention and optimization. If you don’t have time for that but you still want to run these ads, outsource the management to a pro.
42. Organizing Your Google Drive/Dropbox
We all have tons of digital files but they’re less useful than they should be if they’re not organized. Outsource organizing your Google Drive or Dropbox folders to a virtual assistant and enjoy the calm feeling that you get when you log in and see all that order.
43. Transcribing Audio & Video Files
Do you create audio or video content in your business? You could easily repurpose that into a blog post, social media posts, or copy for your website but first it needs to be transcribed. There are many services that you can outsource transcription to like Rev or Scribie. I’ve had great experiences with outsourcing transcription to people on Fiverr.
44. Moderating Blog Comments
What happens when someone comments on one of your blog posts? Are you responding to them? The people who comment are highly engaged so it’s important to take advantage of the opportunity to respond to them. You can outsource this task to a virtual assistant who can do it on a regular basis so you don’t have to think about it.
45. Writing Blog Posts
Do you hate writing blog posts? That’s not the only way to get them done. You could create an outline or record a voice memo for your virtual assistant and outsource the writing entirely. A good writer will be able to mimic your voice so no one will know the difference.
46. Editing Blog Posts
Do you enjoy writing blog posts but you’re not sure how well they’re written? Outsource the editing and optimization of your blog posts so that all you have to do is write the first draft and hand it off to your assistant.
47. Adding Tags & Images To Blog Posts
Writing the blog post is just one part of the entire blog creation process. You still have to add tags, upload images, optimize those images, and place them into the post. That’s a lot of tedious work that you can outsource to someone else.
48. Managing Projects
Do you feel like you’re great at coming up with ideas but not so great at following through with them? You may need a project manager. Outsourcing your project management to someone who lives for structure and order can help you stay on track with all of your clients and projects.
49. Repurposing Existing Content
Do you already have blog posts or videos that you could repurpose? You could outsource this to an assistant and have them turn a blog post into a downloadable checklist to get email subscribers or turn it into an infographic to share on Pinterest. Your content can be used in several different ways without having to write entirely new content from scratch and you don’t even have to be the one to repurpose it!
50. Collating & Interpreting Your Facebook Insights
Facebook Insights can be a goldmine of information that you can use to improve your marketing but it’s no use if you don’t have time to look at it. Instead of doing this yourself, you can outsource this task to a virtual assistant well-versed in social media tasks.
51. Creating Pinnable Images For Pinterest
Each of your blog posts should have a Pinterest-optimized image so that it stands out on Pinterest. That means creating a new image for each blog post and that’s something you can outsource to a virtual assistant to create in Photoshop or Canva.
52. Scheduling Pins In Tailwind
If you want to take advantage of the huge amounts of traffic generated by Pinterest, Tailwind is your friend. Tailwind has a bajillion super helpful features that help you make the most of your Pinterest marketing and get a slice of that Pinterest traffic. Why not outsource scheduling your pins in Tailwind so you can get that traffic without spending more time marketing?
53. Reviewing Venues & Vendors You’ve Worked With
You know that reviews matter a lot to your business, so why not review venues and vendors you’ve worked with? They’ll appreciate the gesture and they’ll be more likely to refer you in the future. You can outsource this by recording a voice memo for your VA and having them type it out as a review.
54. Joining & Engaging In Relevant Facebook Groups
Are there relevant Facebook groups that cater to your ideal client? Join them and outsource engaging in them to a VA by telling them to look for ways to add value. This mindset will help steer you away from spammy activities that turn off everyone and get you kicked out of the group.
55. Writing Social Media Posts
Social media marketing requires a lot of writing and it’s something you can outsource. On top of scheduling your social media posts, why not outsource writing them to your assistant? That way you can just review them and make any minor changes required.
56. Managing Your YouTube Channel
Do you have a YouTube channel for your business? There is a lot that goes into managing a YouTube channel from uploading new videos, writing an optimized description, and responding to comments. All of these management tasks can be outsourced so that all you have to do is record the videos.
57. On-Page SEO Optimization
Your on-page SEO includes keyword usage, headers, internal links, external links, images, and website speed. All of these things have a huge impact on your SEO and therefore can get you found by your ideal client when they’re doing research. You could try to become an SEO expert of you could stay in your zone of genius and outsource this to an SEO expert.
58. Creating Google Analytics Reports
Google Analytics holds a wealth of knowledge about your website and your audience but you’re probably not making full use of it. Outsource creating Google Analytics reports so you can have a snapshot of how you’re doing and where your traffic is coming from. This will help you find ways to improve your marketing and make it more efficient
59. Creating Keyword Ranking Reports
You’re working on your SEO but how are you actually ranking? You can outsource creating keyword ranking reports so you can see if your website is climbing or falling in Google for your keywords. This reporting will help you stay focused and continually improve.
60. Researching Local Networking Events & Adding Them To Your Calendar
There is probably some sort of local networking event that you can attend in your area but if they don’t get scheduled in your calendar, you’re probably not going to attend. Whether you decide to attend Rising Tide Society TuesdaysTogether meetings, an association meeting like WIPA or ABC, or an independently organized meetup you can get out of your house or office and get to know your fellow vendors. These events are great for building relationships with other vendors and learning from them in the process. You can outsource this to an assistant by asking them to research upcoming events and add all of them to your calendar so you don’t miss an opportunity.
61. Researching Blog Post Topics
Sometimes you may not feel like you have anything to say in your blog posts but you can prevent that by outsourcing the research of new blog topics. Have a VA look at common questions being asked on forums, in Facebook groups, and in search. These are all potential blog posts for you, or your assistant, to write!
62. Auditing Your Messaging
It’s difficult to see if your messaging is clear because you’re too close to your business. When you outsource auditing your messaging to someone else, they can tell you what you’re missing and where you could be more clear to attract more of your ideal clients. Who are you the go-to person for? How do you describe what you do and how you serve your clients? If this sound too similar to your competitors, you need to make some changes. Improving your messaging helps your ideal clients find you and see you as different from those you’re competing against
63. Submitting Styled Shoots
You did all of the work to create a styled shoot and now it’s time to submit it. There are a lot of things you need to get together for each submission and this is something you can outsource to an assistant who is familiar with how these submissions work.
64. Examining The ROI Of Your Marketing Tasks
ROI stands for return on investment. You’re doing all sorts of different marketing tasks but which ones are yielding the best return on your investment of time, effort, or money? Most wedding business owners don’t know the answer to this question but you can outsource this to a VA and have them review your analytics, where clients said they found you, and how much time/money is going into each marketing task. That way, you can do more of the high ROI tasks and leave the low ROI ones behind.
65. Protecting Your Website
Your website is your home on the web. It’s the only place online that you actually own and can fully control and it’s the way clients learn about who you are and what you have to offer. If you’re not regularly backing your website up, you risk losing this incredibly important asset. You can outsource this to a tool like Vaultpress that will automatically backup your website so you never have to worry about it. Vaultpress has saved my ass on more than one occasion and I am eternally grateful that it was able to quickly restore my website.
66. Planning Out A Promotion
Planning to run a value-add or a price increase promotion? You can lay out the big picture strategy and outsource the planning of the nitty gritty details to a marketing assistant. Let them decide what you should be posting, where, and when to share this promotion and weigh in with your input.
67. Documenting Behind The Scenes Footage For Instagram
Instagram loves when someone gives a peek behind the scenes. Outsource this to your assistant and have them regularly take photos and videos of what’s going on behind the scenes in your business!
68. Setting Up A Dubsado Workflow
Dubsado is a powerful tool but there is some work that needs to go into creating workflows before you can use them. Sketch out what this workflow will look like on paper and outsource the actually set up to a Dubsado-savvy assistant.
69. Setting Up An Email Autoresponder
An email autoresponder warms people up to you, positions you as the expert and presents your product or service as the clear solution to their problem. Instead of them going to your website and never coming back, they go to your website, sign up to your email list, and get this autoresponder email series that takes them step by step through smashing their objections, teaching them about the value you provide and positioning you as the best choice for them. Oh, and it does it on autopilot. I can’t emphasize that enough.
Your email marketing efforts are doing a large part of the selling for you – automatically. That’s why it’s one of my favorite wedding business marketing ideas! When you join The Wedding Business Collective you’ll get access to the Selling With Email Marketing course that comes with a 7 email autoresponder you can take and tweak to fit your business. Outsource the actual implementation of this email autoresponder to an assistant who can add it to your Mailchimp or Convertkit account for you.
70. Designing Logos
Maybe you’re able to design a new logo, but is it the best use of your time? Outsource design tasks to a graphic designer who can do it for you in a fraction of the time so you can focus on bringing in new business.
71. Adding Social Proof To Your Website
Have you had styled shoots featured on blogs or in magazines? Outsource the creation of an “As Seen On” box on your homepage! Those logos provide social proof. Social proof is a psychological phenomenon we all experience when we see that someone is trusted by others and you begin to trust them too. It’s sort of the positive version of guilt by association.
72. Creating Graphics From Testimonials For Social Media
You have all of these juicy testimonials on your website but what if someone hasn’t been to your website yet? You can outsource creating simple graphics featuring quotes from those testimonials and post them on social media to demonstrate social proof on your various social media profiles.
73. Writing Contracts
Please don’t try to cobble contracts that you found online into some Frankenstein contract for your business. If you’re not sure why you need a solid contract, this blog post will clarify that for you. You don’t have to have an entirely custom contract written by a lawyer. In fact, you can purchase a contract template that is specifically tailored to your business and make the minor tweaks required for a much more affordable price. After all, this is your business we’re talking about. It’s important to protect!
74. Chasing Late Payments
Clients don’t always pay on time and that’s a problem. Chasing those late payments is a waste of your time so outsource this task to a tool like Dubsado or Honeybook so you don’t have to think about it.
75. Looking For Ways To Optimize Your Website Pages/Posts
I love to focus on improving what you already have before doing new things and you can outsource this to an assistant. In fact, it may be easier to outsource this to someone who is far enough away from your business to see all of the things you can’t see.
In order to see which of your pages/posts are bringing in the most traffic, dig into your Google Analytics. If you don’t have Google Analytics set up on your site, or if you just want to learn more about how to get more valuable info out of it, this is for you. Within Google Analytics, you can see which pages/posts have had the highest number of visits for any period of time. I like to set the date range for the past year to get a good idea of what is consistently popular. Look at your top 10 pages/posts and ask yourself these questions:
- Could you add a clearer call to action to these pages/posts?
- Could you add an email opt-in to these pages/posts so that you can continue to market to this visitor via email marketing?
- If it’s a blog post, the topic clearly resonated. What content could you create that would likely be popular based on what you already have?
- If it’s a page, could you improve the copy?
- Could you optimize the images for SEO so that you rank higher in Google for the topic?
- Could you add any internal links to improve your SEO?
- Are there any hidden opportunities within your Google Analytics that you may be missing?
76. Sourcing Photos
Whether you have an abundance of photos of your work or not, there are bound to be times when you need photos that are different. Outsource the sourcing of these photos so you don’t waste your time scouring websites for the right photo. Let someone else do that for you and bring you options to choose from.
77. Cleaning Your Email List
If you’re building an email list, you should clean it from time to time to clear out the dead leads. This improves your deliverability and keeps costs down. You can outsource this cleaning just like you can outsource the cleaning of your house!
78. Creating & Updating Your Aisle Planner Templates
Aisle Planner is an amazing tool for wedding planners but it gets even better when you outsource some of your Aisle Planner management. Your assistant can manage your templates so that you can easily pull evergreen information when populating a new wedding and keep your vendor contacts up to date.
79. Editing Your Photos
I’m looking at you wedding photographers! Editing takes up a huge chunk of time for wedding photographers and there are several companies and individual editors that you can outsource your editing to. By outsourcing your photo editing, you’re buying your time back so you can work on booking more clients and spending more time behind the camera.
I asked the Facebook community what they would love to outsource and the #1 answer I got was bookkeeping! There are a lot of local and online assistants that can do this for you. Whether it’s keeping track of receipts, processing payments, managing payroll, or managing expenses, outsourcing your bookkeeping can free up a huge amount of your time and it’s just one more thing that you don’t have to do anymore!
81. Researching & Booking Travel
Whether you have to travel for your business or if you just love traveling, having to find the best deals and dates of flights, accommodation, and car rental can be stressful and time-consuming. Outsourcing this to a VA can free up a lot of your time (and stop you from going crazy!)
82. Setting Up Meeting & Appointments
Setting up an appointment, meeting, or even a call can often involve a lot of back and forth between people until a time and date are finally agreed on but, there are a lot of cloud-based tools out there that can be used to make this process much faster and easier to keep track of. Outsource this to a tool like Calendly and you’ll instantly get time back.
83. Moderating Social Media Comments
Whether it’s Facebook, Instagram, your site, or one of the many other social media outlets there are on the web, keeping up with all of the incoming comments can be daunting. Outsourcing the moderation of social media comments can save so much time and help get rid of any unwanted spam or negative comments you might not want on your feed.
84. Resizing Images
Before you add new images to your website, make sure they’re resized to a reasonable size. You definitely don’t need your images to be any larger than you intend to use them on the page. Image resizing is tedious so outsource this in batches to save time.
85. Sending Images To Vendors
If you’re a wedding photographer, you’ve probably got at least 10 vendors who want photos from the wedding you just did together. All of those emails take time when you think about how long it takes you over the course of a year. Outsource sending images to your vendors and they’ll get them in a timely manner and you won’t have to do a thing.
86. Researching Keywords
What keywords should you be targeting in your SEO efforts? You can outsource your keyword research to a virtual assistant and know for certain which keywords are worth targeting and which you can leave behind.
87. Researching Guest Post Opportunities
There are countless opportunities for you to write a guest post for other websites. The problem is, there aren’t enough hours in the day for you to do all of your work AND find and take action on these opportunities. Outsource researching guest post opportunities to your virtual assistant so you can capitalize on these opportunities!
88. Finding & Sharing Content From Other Vendors On Social Media
You aren’t the only one creating content for your ideal client. Share content from other vendors that you know and love! This puts less of a burden on you to create new content and you get to support your vendor friends in the process. Outsource this by giving your VA a list of people to follow and look for content to share from them.
89. Managing styled shoot planning
There is a lot that goes into planning and organizing a styled shoot so why not hand over the management of that to a virtual assistant? Let them be the one to make sure everything is falling into place by the deadlines you’ve set so you can focus on showing up and having a great styled shoot!
90. Joining & Pinning To Group Boards On Pinterest
A group board is just like a regular Pinterest board but the owner can invite collaborators to pin the board as well. Group boards tend to be very big and have a large number of followers so when you pin to them, all of those followers see that new pin in their feed. Tailwind has put together a great post on how to find and join Pinterest group boards that you can give to whoever you’re outsourcing this task to.
91. Pitching & Writing A Guest Post On A Non-Wedding Website That Targets Your Ideal Client
When you know who your ideal client is as a person, you can use wedding business marketing ideas that go beyond wedding-focused website and media to reach them. If you target adventurous couples who love to travel you could write a guest post for a travel blog about how to incorporate that adventurous spirit into a destination wedding OR you could outsource pitching the idea and writing the post to an assistant.
92. Going Through Business & Marketing Education
When you invest in your business and marketing education, you become a better and more effective business owner but you can outsource taking courses to an assistant and have them create takeaways for you. This is a great way to train an assistant to do something you don’t already know how to do. Investing in your business and marketing education helps you take a shortcut instead of spending months or years trying to figure it all out.
93. Reading Business Books
You probably have a lot you’d like to learn about business (and other topics) but not enough time to read them. You can outsource reading business books to a nifty little tool called Blinkist. Blinkist boils the best nonfiction books down to just 15 minutes of the key takeaways making it much more doable to learn more from these authors.
94. Nominating Your Business For An Award
There are all sorts of awards available to you but you have to be nominated for them. You may need to nominate yourself, have someone else nominate you, or gather a certain number of reviews. Winning one of these awards provides your business with additional social proof that you can show off on your website to set yourself apart and build trust. Why not outsource award research and application to an assistant?
95. Organizing & Archiving Images
This applies to every type of wedding business owner but it especially applies to wedding photographers. It’s easy for your images to turn into an unruly mess so outsource the organization and archiving of images to an assistant so you can easily find the right images when you need them.
Copywriting allows you to stand out to your ideal client and communicate your value to them. You can learn how to improve your copywriting, which is a good idea, but it may also be a good idea to outsource the copywriting of the main pages on your website to a professional copywriter to improve your conversions.
96. Web Design
If you’re not a web designer, trying to design your own website is going to take a lot of struggle, stress, and time. Outsource your web design to a pro so you can go back to working in your zone of genius knowing your site is in good hands.
97. Creating Canned Responses
You probably write the same 5-10 emails over and over and over again. Instead of doing that, outsource the writing of canned responses or email templates that you can quickly edit and send so you aren’t always starting from scratch.
98. Proofreading & Editing Email Newsletters
When you write emails to your email list, it’s easy to make mistakes like including the wrong link or completely misspelling something. Outsource the proofreading and editing of your email newsletter to a virtual assistant to get a fresh set of eyes on it.
99. Managing & Updating Your CRM
Every wedding business has a lot of contacts that include leads, past clients, vendors, and referral partners. You can keep track of all of these contacts by using a CRM and outsourcing the management and updating of it to a virtual assistant so that it’s always up to date.
100. Creating Process Documentation & Training Resources
You may think you need to document a process before you outsource something to a virtual assistant but there is a way around this. You can simply record your screen as you do a task you want to outsource and ask your virtual assistant to create a process for it in Process Street and then do that task. This way, you’ll have the documented process available if you or anyone else on your team ever needs to do the task. Your virtual assistant is effectively training future team members for you!
Get Some Help In Your Wedding Business & Start Outsourcing
Figuring out how to hire help and delegate tasks are not things you’re born knowing how to do. Like any skill, you have to learn it and hone it. If you don’t know how to start delegating and outsourcing tasks to free up your time, I can help you with that! Inside The Wedding Business Collective, we have a course called Outsourcing & Delegating For Wedding Business Owners that will show you exactly how to identify what to outsource, how to find the help you need, and how to work with that person.
You are the CEO of your wedding business and the CEO doesn’t spend his/her time on simple admin tasks that can be outsourced. Click here to join The Wedding Business Collective and start the Outsourcing & Delegating For Wedding Business Owners course today!
Here’s what a few members of The Wedding Business Collective had to say about their experience:
“Heidi took my problem and gave me action plans that applied to my situation and I was able to go full time in my business in a year and a half! I’ve always been a great wedding planner, coordinator, and designer but working with Heidi is making me into a great businesswoman.”
-Mikala Wilson, Wedding Planner
“Before I joined The Wedding Business Collective, I wasn’t getting bookings because I wasn’t confident in my workflow, my prices, or myself as an artist. I was overworked, underpaid, and slowly burning out on my passion. When I first joined I had booked 2 or 3 weddings, and since then, I’ve booked 12!”
-Liz Courtney, Photographer
“Joining The Wedding Business Collective was one of the best things that I have done. Heidi and her program have been amazing to me and my business. My calendar is now booked to ridiculously over-booked. Work with Heidi NOW! Trust me, she knows her stuff!”
-Amelia Washington, Wedding Planner
Join us inside The Wedding Business Collective and get help growing your wedding business at www.theweddingbusinesscollective.com!
Register for the free training: How To Squash Overwhelm With A Marketing Plan
Want to make marketing your wedding business easier? This is the webinar for you!