Referrals are such a sought after thing in the wedding industry, and rightly so. They make your life easier and they can be a continuous source of great leads. But because referrals are so human and relationship based, it can be hard to figure out what exactly you need to do and how often in order to get more of them. Ah psychology, my favorite part of marketing 🙂
There is a lot of research on referrals but it’s for much larger companies and that only helps us to a certain extent because our industry is much more person to person. And we can build referral strategies based on assumptions, but that often doesn’t work because you don’t have any evidence to go off of. I’m not a big fan of running a business based on assumptions. In fact, that’s a huge part of why I wrote Clone Your Best Clients.
In order to really figure out what’s working and how to build better referral relationships, you need to be able to get inside the mind of other wedding professionals. You can’t exactly go around asking your fellow wedding professionals “What do I have to do in order for you to send me referrals?”.
But I can!
I’ve put together a referral marketing research survey to get a clearer picture of what’s working and how you can improve your referral marketing and I’m going to use the results to put together resources to help you do just that!
If you want to improve your own referral marketing and evidence that shows you what you need to do, take 10 minutes to fill out this survey. The more people we can get to take this survey, the better results you’ll have to use in your own business, so please share this post with them!
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