There is a big problem in the wedding industry. There are a lot of creative, talented, amazing wedding professionals like you killing it on the creative front but struggling with the business & marketing side of things. The reason for this is simpler than you might think.
Let me ask you this, when was the last time you asked yourself “What’s the point?” before starting a task. Whether it’s spending time on social media, getting started on the latest marketing tool or trend or paying for advertising, what’s the point? What’s the purpose? How does this tie into your goals?
Most wedding professionals can’t answer that question and it’s because they’re focusing on the tactics instead of the overarching strategy that ties it all together.
Imagine for a moment I ask you to build your perfect house. You’re probably thinking it’s going to look pretty damn sweet, right? It’s your vision, why wouldn’t it be awesome? Maybe something like this?
You’ll need tools but if you don’t have the tools, you can get them. No big deal! You take your vision and your tools and you get to work and you end up with something that looks like this.
WTF went wrong?! You had the vision. You had the tools. But you didn’t have a blueprint, and as it turns out, that blueprint (or strategy) is WAY more important that what kind of hammer you use.
The blueprint is your strategy. It gives you the big picture overview that you just don’t get when you’re only looking at how to do a specific tactic like how to nail wood together, or how to market on Instagram. Same difference.
You can nail wood together all day but it’s not going to build you a house just like you can spend all day on Instagram but it’s not going to impact your sales. Not without a strategy that is.
So what’s a wedding professional to do?
You need to have a big, zoomed-out, 10,000 foot view of how all of these tactics come together to form a profitable business. That’s why I’m writing this What’s The Point blog series for you.
In each post in this series I’m going to dissect a part of your business and ask “What’s the point?”. You’ll see how each piece comes together to form a nice neat finished jigsaw puzzle and not a clusterfuck of pieces on the floor. Same ingredients, big difference. 🙂
Here’s what I’m going to be covering in this series:
- What’s the point of your ideal client?
- What’s the point of your website?
- What’s the point of email marketing?
- What’s the point of blogging?
- What’s the point of social media?
- What’s the point of advertising?
Once you know how all of these pieces fit together in a wedding business, your life will be a LOT easier because you won’t be just randomly throwing things at the wall to see what sticks. When you know the purpose of each of these pieces, then you can dig into the tactics in a much more focused way.